Influencers, they’re just like us! Except not really, as most of them are making thousands (or even millions!) filming beauty tutorials while the rest of us watch them on our morning break at work. But one way that these influencers are like us? They have a deep appreciation for makeup, and like to see others feel gorgeous with their go-to products… because beauty is all about lifting each other up. And what other way to do it than with an influencer collab beauty products? More and more influencers are teaming up with big makeup brands to release custom eyeshadow palettes, lipsticks, highlighters and more - giving followers a glimpse into their unique beauty style while letting them recreate makeup looks from the most-watched YouTube videos. James Charles’ vibrant palette is a symbol of his, ahem, colorful personality, while everything Iluvsarahii does is simply glamorous without even trying. It’s never been easier to connect with our favorite beauty influencers - whether it’s through a shared love for highlighter, a personal beauty tips video, or the best influencer collab beauty products below.
Meet one of our favorite influencer collab palettes that’s still all kinds of glam, just in a different way. One look at Adelaine Morin’s Instagram feed shows that she has a major love for grand adventures and highlighter, a glow-getter if you will - and her jetsetter style is a perfect match for Tarte. Travel-sized palettes and Amazonian Clay, anyone? This bright yellow palette has 9 eyeshadow shades to take you on a beauty journey, ranging from oranges, yellows, and coppers to brown transition hues. It also contains an opalescent highlight and rosy blush aptly called I Feel Beautiful - great for faking an island glow wherever you go. Adelaine Morin is a 21-year old beauty guru that inspires her 1.2 million IG followers (known as #Adelangels) with her adventurous spirit, makeup skills, and sweet obsession with the color yellow - and you’ll get a taste of all three with this influencer collab from Tarte.
Don’t mind us, just casually trying not to buy every single beauty collab from iluvsarahii. The girl really knows her eyeshadow. But if you’re just starting to dip your toes (or makeup brush) into the world of glam makeup, her palette with Dose of Colors is a great place to start. While it only features 6 shades, they pack a lot of pigment and variety. Blend the antique gold of Sunglow with burnt orange/brown Wanderlust or peachy Loungy for a golden-hour inspired look that makes you forget you’re staying inside. Or start prepping your New Year’s Eve makeup by layering the pearly Poquito Mas with glittery and jet black Finders Keepers. We could go on with a million shade combinations that work for day-to-night glam, but you get the idea. And your influencer-worthy eye effects will stay flawless for hours, as this palette has top MIRA ratings for blendability, staying power, and lack of fallout!
“I really love this palette. It has all the colors you can imagine. Super pigmented!! A total steal.” James Charles is one of the biggest names in the beauty world, and definitely no stranger to controversy. But regardless of how you feel about him as a person, there’s no denying that the 21-year old beauty guru can do a killer colorful eyeshadow look, and you can too with his influencer palette from Morphe. The James Charles palette is a spectrum of vivid shades, ranging from pops of blue, purple, orange, and green to more subdued hues like brown, white, and gold - in matte, metallic, and shimmer finishes. If you got excited just reading about this diverse set of shades, imagine the makeup magic that will happen once you get the James Charles palette in front of your vanity! James loves to use his palette on his friends, like Charli D’Amelio, and these mega-pigmented and long-lasting shades will produce all the best eye effects to make you feel like a sister (if you know, you know) in no time.
“I like to use this one for the “wet/glass” look. A little goes a veeeeeeery long way. If you want blinding, this is THE way to go.” NikkieTutorials has always been a highlighter enthusiast, and you know you can trust her influencer collab with Ofra to create your most luminous, lit-from-within glowing skin. Available in three shades to flatter all skin tones, these pearl pigment highlighters illuminate your look in an unreal way and add definition to your favorite features. Whether you’re using it alongside your cheek contour like Nikki does, above the Cupid’s bow to fake the look of bigger lips, or on the nose to straighten and/or slim… this powder applies flawlessly on the face and provides major pigment payoff for your most glowing looks.
“The Friendcation palette is my favorite hands down. It’s a must have. The colors are pigmented and apply beautifully.” Meet your new favorite eyeshadow palette from not one, but two of the biggest beauty influencers - Desi Perkins and Katy DeGroot (LustreLux). The two best friends bond over everything from their makeup obsession to their shared Latina heritage, and their joint beauty collabs show the chemistry between the two that result in the most gorgeous makeup looks. Friendcation is a versatile eyeshadow palette with 10 matte and shimmer hues - including shimmery blue, gold, midnight black, and several shades of brown to mix and match based on your mood. While both Desi and Katy can do a killer smokey eye or cut crease, they also have an appreciation for neutral eye looks that get you through school or work… and you can do all that and more with the shades in Friendcation. The besties also have their own lipstick, highlighters, and liquid lipstick from Dose of Colors to complete your makeup looks!
“Just buy this palette if you're thinking about it. It's incredible, there's so much pigment with so much blendability, and the shades are STUNNING.” You heard the MIRA review, guys... just treat yourself to the Jackie Aina palette. Because she’s not just an outspoken voice in the beauty community for diversity and inclusion, she’s also a talented makeup artist who knows how to pick the most gorgeous eyeshadow shades for her influencer collab palette. This ABH fave contains 14 hues in matte and metallic finishes - including plums, peaches, and sparkling rose gold for a sweet touch of color, and cranberry, violet, and teal to go a little more bold. From warm and cool toned neutral eye looks to shimmering glam to bold brights, the options are endless with this eyeshadow palette from Jackie Aina herself.
Jaclyn has been killing it at the beauty YouTuber game for years, and while her camera quality has gotten better and her house has gotten more swanky, the one thing that hasn’t changed is her talent as a makeup artist. She can still do a flawless smokey or halo eye, courtesy of the ultra-pigmented and blendable colors in her Morphe eyeshadow palette. It has every finish you could ever want - mattes, shimmers, satins, foils, and glitter… and the colors are just as diverse. Blue and purple, copper and bronze, burnt orange and apricot - we could go on forever about these 35 shades and how they create five times as many color combinations for unique eye effects. But we won’t, because we all know Jaclyn has done that already. Produce everything from simple fall makeup looks to the deep black and olive smokey eyes that made Jaclyn a YouTube star - it’s all possible with these creamy and long-lasting hues.
Another beautiful collab from iluvsarahii, also known as Karen Sarahi Gonzalez. This time in the form of a deep burgundy liquid lipstick that delivers intense color payoff in one smooth swipe. Ultra Matte Lip has a beautiful formula that won’t flake or smudge, even as you sip your iced coffee throughout the day, and the burgundy hue of Mamacita is an iluvsarahii favorite that she likes to wear in her most glam moments. The name pays tribute to her Latina heritage, as does Arriba!... the other rich red shade that she released with Colourpop to give your lips a lift. Collect them both and feel like a 24/7 beauty influencer with these luxurious liquid lipsticks.
“My palette has warm neutral hues for the everyday girl, but you can also amp up the glam with the romantic berry and intense dark shades,” Sylvia Gani told BH Cosmetics about her collab eyeshadow palette. “And don’t get me started on the jewel toned shimmers, my fave!” Indeed, versatility was always the goal with the Sylvia Gani palette… and she ended up with one of the best everyday makeup palettes that takes you from simple to sultry in seconds. The 22 shades include warm neutrals for a basic wash of color on the lids, along with romantic berry and dark tones for date night. It doesn’t hurt that the shade names are all kinds of inspiring: Unapologetic, Goddess, Sisterhood, Self-Love, Queen. You know, all the things that you already know you are, and will only be enhanced by exquisite makeup looks from the Sylvia Gani eyeshadow palette.
Name a better duo than Kim Kardashian and Mario Dedivanovic, we’ll wait. Not only has the contouring pioneer made Mrs. Kardashian West look flawless for years now, and even had a Tatcha product created for him in the process, he even served as inspiration for KKW Beauty’s The Artist & Muse collection. The eyeshadow palette is our fave, which features 10 influencer-approved shades with some of the most LA names we’ve ever heard. The metallic red copper of Mario’s Muse, soft bronze of NYC to LA, caramel brown of Glam King… these shades can be seen on KKW herself and easily blended together for the perfect fall makeup looks. Grab this eyeshadow palette and get beauty tips from the ultimate influencer: Kim Kardashian West herself.
Channel your inner beauty influencer with all the best collab palettes on MIRA.