In an ideal world, all beauty brands would be 100% cruelty free… showing kindness to our furry friends while creating gorgeous and guilt-free makeup looks. Sadly, this isn’t always the case. Even in 2020, many of the brands we grew up with are still testing on animals, and as heartbreaking as it is… the move towards 100% cruelty-free beauty is growing. Brands like bareMinerals, Fenty Beauty, The Body Shop, Urban Decay and more have pledged their dedication to being 100% cruelty-free - with no animal testing or use of any animal by-products. Beauty influencers have shown their support for these brands - promoting their favorite cruelty-free makeup and skincare, along with doing full-face YouTube tutorials using only cruelty-free products. While the beauty community still has a long way to go regarding these issues, it’s never been easier to do your research on the best beauty brands that show kindness to animals, your skin, and your psyche. Go to crueltyfreekitty.com to see if your favorite brands are cruelty-free, and upgrade your beauty routine with the best influencer approved and cruelty-free beauty products below!
You should never underestimate the importance of primer, and beauty influencers will be the first to tell you that. As NikkieTutorials once told Selena Gomez, “not to prime is a crime!”, as this product is applied before your liquid foundation to create a flawless canvas - letting face makeup go on more smoothly without caking, smudging, or fading throughout the day. Another influencer that appreciates a good primer? Manny MUA. He’s a foundation enthusiast who’s made countless YouTube videos about his full-coverage and non-caking routine, many of which include Smashbox primers. You can easily achieve Manny’s smooth, Instagram filter-like finish - all you need is the Photo Finish Oil & Shine Control Primer. Manny loves the way it “keeps him non-oily all day long,” and this 100% cruelty-free product contains Witch Hazel, Salicylic Acid, and Zinc that make it the dream primer for those with oily skin. Blur imperfections, minimize pores, and hydrate the skin as Photo Finish produces your most luxurious, long-lasting, and Manny-approved complexion.
This mist by Tatcha is the actual definition of a “cult product,” beloved by beauty influencers, celebrity makeup artists, A-listers and everybody in between. Kim Kardashian’s longtime makeup artist Mario Dedivanic spritzes her with it nearly every time she leaves the house, while Jennifer Lopez uses Luminous Dewy Skin Mist to keep her makeup looking fresh and her complexion looking forever 30, even though she’s 51. What exactly makes the Luminous Dewy Skin Mist so popular? This spray-on moisturizer is formulated with more than 20 percent botanical oils and humectants for a dewy and dreamy complexion - locking in makeup and adding luminosity to your foundation, or giving your bare skin a little sparkle when worn alone. A proprietary complex of Okinawa Red Algae and Hyaluronic Acid delivers hydration and helps the skin retain and rebuild moisture, and Silk Extract and Squalane helps to moisturize even further. Hydration is everything when trying to recreate the radiant skin of your favorite influencers - like Amra Olević Reyes (or @amrezy), who can’t get enough of Luminous Dewy Skin Mist - and you can always count on Tatcha for cruelty-free, natural, and innovative products that bring out your inner beauty influencer.
Well, duh. If you’ve ever watched any makeup tutorial on YouTube, ever, you’ve seen this luxurious concealer hiding dark circles and highlighting the faces of your favorite beauty influencers. KathleenLights, Jaclyn Hill, Carli Bybel, Katy AKA LustreLux… just to name a few. Shape Tape is the go-to concealer for beauty experts and makeup artists everywhere, and our MIRA community agrees that it lives up to the hype, with top ratings for staying power, brightness, color correction and non-creasing. As for why it’s such a cult product in the beauty world, Shape Tape has a full-coverage formula that effortlessly hides dark circles, blemishes, and imperfections for up to 16 hours - without the cakiness that can ruin any makeup look. It’s also infused with Shea and Mango butters to moisturize and condition the skin, along with Licorice Root (an underrated ingredient!) to color correct and brighten. Those who like to binge beauty tutorials may have a certain image in their head - their favorite makeup gurus applying Shape Tape with the influencer-approved triangle method to give their face a boost of brightness and lift. It’s every bit as effective as you’d think, and you’ll always be covered with this cult favorite concealer from Tarte.
“It’s a universal pink that is unique to all skin tones, so I love this product. I feel like this is their best watermelon product yet,” Korean beauty influencer Joan Kim says of the Watermelon Glow Lip Pop by Glow Recipe. The K-beauty brand has been a favorite in the beauty world since 2014 - thanks to natural and fruity ingredients, adorable and ‘Gram-able packaging, and testimonials by beauty influencers who love the way these products feel on their sensitive skin. Watermelon Glow Lip Pop is Glow Recipe’s first makeup product, and influencers haven’t stopped talking about it since early 2020. Why? Because it’s just that good. This scrub-to-balm formula exfoliates, hydrates, and coats your lips in a natural flush of color that’s subtle and sweet. Watermelon extract and seed oil work together to nourish and deliver essential vitamins, Coconut Flower Sugar gently exfoliates to remove dead cells while keeping lips moisturized, and Flower-derived AHA’s soften and hydrate for one sweet pout. In a year like 2020 when you likely haven’t worn makeup much at all, the Watermelon Glow Lip Pop delivers a boost of confidence, color, and essential vitamins for beauty and wellness - two things your favorite influencers know extremely well!
Shayla Mitchell, also known as makeupshayla, has a major love for Fresh… as her millions of followers on YouTube and Instagram know from watching her videos. She’s especially fond of the Lotus Youth Preserve Moisturizer, which she calls “one of my favorites” and praises for the lack of Glycolic, Lactic, and other acids that can be aggressive on the skin. Speaking of which, this 100% cruelty-free moisturizer is also as natural and friendly for sensitive skin as it gets. It’s packed with Super Lotus to start your anti-aging beauty routine - boosting radiance, strengthening the skin’s barrier, and protecting against free radicals. It also contains Star Fruit Leaf extract to smooth the look of fine lines and wrinkles, and Hyaluronic Acid to flood your face with hydration - just like all the best influencer-approved moisturizers! If Shayla’s words don’t sway you enough to buy this skincare favorite from Fresh, just listen to this MIRA review. “It leaves my skin feeling like it took a big drink of water without feeling heavy or like it’s just sitting there. It’s great for my combination skin. It melts softly into your skin and leaves a dewy finish without looking oily. I wake up in the morning and my skin looks radiant!”
“This is one I’ve been using a lot lately, because it has that pinky-purple color that looks so bomb on dark skin.” Jackie Aina had nothing but glowing (pun intended) things to say about Diamond Glow Powder, applying the highlighter across her cheeks in her makeup tutorial featuring only cruelty-free makeup products. Influencer to influencer - this highlighter is what glam makeup dreams are made of. You see, Artist Couture isn’t just one of the best Latinx-founded beauty brands we celebrated all throughout Latinx Heritage Month, the line is also influencer-owned by none other than Angel Merino, or Mac Daddyy. Artist Couture carries tons of highlighters and shimmery products to embrace your inner glow, but Diamond Glow Powder is an influencer favorite that really creates that lit-from-within radiance. The loose powder is made with reflective, iridescent pearls to light up your face, eyes, lips, or body… and is available in six sparkling hues like silver, gold, light pink and champagne. These shades were designed to sparkle on all skin tones, and you’ll fall in love with this inclusive, influencer-owned brand and all the shimmer it brings into your beauty routine.
“These you can really mix in with anything. You can use them as eyeshadow, you can add them as a highlight, you can mix in with foundation if you want to go a little crazy,” Carli Bybel told her millions of YouTube subscribers about the Custom Enhancer Drops by Cover FX. She’s not exaggerating about the versatility of these gorgeous drops… which Carli often uses to add shimmer to her eye and lip looks. Just mix a few in with your foundation for a dewy finish, into your lip balm for a glowy and glossy pout, or simply blend across your bare cheekbones for a subtle strobing effect. Shimmer lovers like Carli will go crazy for these easy-to-use, long lasting drops - available in shades like rose gold, shimmering beige, glistening pearl and more to customize your glow. 94% of our MIRA community agrees that this formula looks ultra-pigmented on your skin, and 88% say it blends out well across your cheeks, forehead, or eyes.
How do you know just how good this eye cream by Ole Henriksen is? Kim Kardashian West, the ultimate beauty influencer, is said to use it every day, as does her fellow glam eyeshadow enthusiast iluvsarahii! Formulated with anti-aging ingredients like Vitamin C and collagen, the Banana Bright Eye Cream works to fade dark circles while targeting fine lines and dryness around your delicate eye area. It’s sold every 3 minutes at Sephora, and iluvsarahii has spoken in many YouTube videos about her love for the product - and the way it gently absorbs into the skin to fade discoloration and dullness. It’s inspired by banana powder, AKA the setting powder you use to set your under eye concealer, and blends easily into your skin to make you look rested and radiant. And since Ole Henriksen is a 100% cruelty-free brand, you can let your eyes rest easy knowing that you’re showing kindness to furry friends.
“This right here is an amazing, affordable full-coverage dream. If you are addicted to a full-coverage, flawless face… this is perfect for that.” NikkieTutorials named this Milani foundation as one of her favorite makeup products of 2018, and since we all know that Nikkie can create an airbrushed, flawless finish better than anyone…it’s safe to say that we all need this foundation in our lives. And MIRA guests agree, as Conceal + Perfect has top ratings for staying power, layering, quality, and water resistance. You’ll easily cover up dark spots, blemishes, and other imperfections with this full-coverage formula, leaving skin with a naturally radiant finish that won’t fade throughout the day. Because Nikkie would never let that happen to her adoring subscribers. “This foundation has been one of my absolute favorites this year. It works on pretty much every skin type and evens out complexion,” one MIRA review says. “It has a subtle glow after about 12 hours but it lasts a very long time and does not irritate the skin. Very affordable and covers beautifully.”
Every single product in the Lunar Beauty lineup is cruelty-free and 100% influencer approved. Why? Because the brand was founded by one of the biggest makeup influencers ever, Manny Gutierrez! Also known as Manny MUA, and the fierce eyeshadow and foundation aficionado that you’ve been laughing along with on YouTube for years. Now he’s a certified entrepreneur and brand founder, and you can recreate Manny’s best makeup looks with eyeshadow palettes, highlighters, and lip glosses that are simply out-of-this-world. Moon Spell is one of our favorite influencer approved palettes that’s perfect for Halloween - with 15 matte and shimmer shades each named after an iconic pop culture witch. Sabrina is a rich purple, Hermione is gold glitter with pink reflects, and you can mix ethereal shimmers like Phoebe and Piper with warm transition shades like Winifred for the most magical eyeshadow looks, ever. Something witchy this way comes for Halloween 2020, and it’s this ethereal palette by one of your favorite beauty influencers.
Cruelty-free is the way to be, and you can shop influencer approved faves all on MIRA.