I am an Ulta Beauty associate and before I even considered this I talked to our licensed esthetician, who agreed that all of the ingredients were good for your skin, so I decided to give it a whirl. The packaging was appeasing to me and the company's message had me hooked. And I just say after awhile of using it, I adore this cleanser. It's cleared up my skin tremendously, it's not harsh on my skin, and my skin looks and feels overall healthier and softer. Worth the buy!