I never wanted to buy Armani lip products cuz I thought the packaging was ugly (which I still do), but after I got one as a gift, I totally love it. The applicator is not a good shape, I'll say that, so getting an even layer and smooth edges does take some effort. But! But, once it's settled, it's BEAUTIFUL and it lasts really well. It settles to a sheer veil with rich color that covers all the lines in the lips and only looks half as heavy as a regular lip gloss. Also bcuz it settles, transfer was minimal (for a gloss type of product). Only light touch-up was required after a greasy meal, and after the entire day, it looked good as freshly applied. My lips felt comfortable and looked plump all day long. I am truly amazed by this thing that I never thought I'd try, which I'm so glad I did.