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True Gloss by EM Cosmetics
EM Cosmetics

True Gloss

Ash RoseAurora PinkBlood MoonCaramel GlazeFaded ClementineLotus BlossomMagenta MagicMagic HourMochi MochiMoroccan SunsetRed JasperRuby WineScarlett KnightSecret BlushTender RoseProuct Variation Sku manual--62vGn6WsY4=



Key Benefits:

  • Not Sticky
  • Hydrates Lips
  • Longlasting


Tropolone, Ethylhexyl Palmitate, Tocopherol, CI 77499, CI 19140, Silica Dimethyl Silylate, Sorbitan isostearate, Phenoxyethanol, Citric Acid, Calcium Sodium Borosilicate, Ascorbyl Palmitate, Ethylene/Propylene/Styrene Copolymer, Decylene Glycol, Butylene/Ethylene/Styrene Copolymer, Octocrylene, CI 77891, CI 15850, CI 42090, CI 77491, Aroma, Tin oxide, Tribehenin, Mica, CI 75470, CI 77742

Ratings & Reviews

4.691% of 169reviewers recommend this product

Reviews Mentioning Pros:

Reviews Mentioning Cons:

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July 9, 2018

Love it

"Caramel glaze" gives your lips a brownish color but it is not super bold so it a relatively safe color to go with. The lip gloss itself has a lovely texture and goes on smooth. It is not sticky or tacky and hydrates the lips for hours. You need to reapply after eating but given this is a lipgloss, that is not a surprise. user
July 24, 2018

Beautiful, unique formula

I love the look of a shiny, glossy lip but rarely ever wear lip gloss because of the typical thick, sticky consistency. This product is a game changer! It does not have that lip-sticking-together feeling, but has a gorgeous glass-like shine. The color is sheer but pigmented enough to wear on its own. My new favorite! user
August 16, 2018

The most perfect lip!

The texture and color pay off are like no other. No sticky or tackiness, long lasting and non-drying. user
February 25, 2020

Not What I Expected

More streaky than I anticipated and not very pigmented. I also purchased ash rose and ruby wine, what I noticed about these glosses is that they are not as moisturizing as I thought they would be and they feel more like lip cremes :/ user
July 28, 2018

Great pigmentation and consistency

I bought the EM Cosmetics True Gloss in the shade Caramel Glaze from the recommendation of EmilyNoel83. I like the consistency and the high pigmentation. It feels like a glossier Bare Minerals Gen Nude Matte Liquid Lipsticks. If you love the consistency of those matte lip products, you’ll probably like the consistency of this one. I’m giving the product 5 stars based on these two criteria alone.The only issue I had is that the color makes my face a bit washed out and pale. I feel like I need a really heavy blush or eye look to pull off this color. But this is only a color issue. I’m certain I will find a good color for me in this line.I will be trying out other colors from this line. 

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Community Posts

Profile picture of Alondra Gonzalez
Alondra Gonzalez
Combination Skin IconCombination Skin

Hello!! What is a good long lasting matte or glossy lipstick??? ♥️

Profile picture of Michelle C
Michelle C
Sensitive Skin IconSensitive Skin

Super buildable, and leaves your lips feeling great all day.