I've sampled almost every foundation, tinted moisturizer and BB cream, as a beauty-product addict and someone who works for people in the skincare and beauty industries, and this one is AMAZING. I'm a prematurely grumpy 30-something and I'm not a fan of how everything is overstated these days. I don't say OMG. I do not use the word amazing, in caps, unless I've found something that justifies being that grandiose. This does. Every other tinted moisturizer or BB that I've ever used has been temperamental-you have to apply quickly and blend perfectly before they dry or they'll pill and splotch. If I don't apply them straight out of the shower, it's over. But this one is almost foolproof. The texture is hard to describe...it feels very creamy and emollient, not liquid-y. It's not tint suspended in water, it's more like an opaque silicone sort of thing. And while it surely doesn't have silicone in it, it must have SOME sort of ingredient that repels water, because I wet my face after applying it once and the water beaded up and rolled off rather than being absorbed. That's why it blends perfectly. Obviously this ingredient is noncomedogenic, because it says it helps with blemishes, and my skin has never been so clear, even after taking it off. I'm able to apply this with my fingers, and the blend is still perfect. You would see fingerprints if this were any other foundation or tinted moisturizer, but somehow this just melts into place. The coverage is ideal for me, it conceals my rosacea and dark spots, and it lasts all day. The ONLY caveat is that it seems to be available in only one shade, which is a neutral, very light one. I see that other reviewers mention different shades, but my bottle says nothing about coloration. This leads me to believe it's a one-shade-fits-all situation. That, of course, is not realistic. It's great for me, since I have pale skin, but it's pretty myopic and would annoy me if I were darker. Hopefully this Asian line will branch out and include other ethnicities as it gains popularity. « less