Unlike most people, I am not impressed with Tarte Shape Tape as it settled in my fine lines (age 47) and seemed to be too gooey. I decided to go high end and have been wearing Chanel for several years. While it is amazing, it is very expensive. I have been looking for something of the same quality but at a lower price point. I saw the reviews for this and thought I would give it a try and I was shockingly impressed! At first when I opened the tube is seemed runny so I got scared! But within seconds of applying, it turned into this incredible soft and silky (but still matte!) consistency. I could not believe it. It blended so well. It has NEVER creased, gotten cakey, or made my mascara run. It lasts ALL day and I don't need to re-apply.I was crying the other day (thank you, hormones) and it literally didn't move, almost as if it is waterproof or something!? I don't know what magic ingredient is in there that takes it from wet to dry in an instant, but it is amazing. I also like the shade choice as you can use one as more of a corrector and then one as your regular concealer color. This is definitely a sleeper and should be getting more attention! « less

At this moment, this concealer has 46 5-star reviews out of 46 reviews overall. I purchased it when it had about 14 because I have never seen a product that had 100% 5-star reviews so far and I have searched for the perfect concealer for so long. I didn’t have 5-star expectations though because it’s hard when everyone has different skin types so what works for one person may not for another. This concealer seems to defy that lolI’ve tried Tarte Shape Tape, UD Naked Skin, Nars Radiant Creamy concealer... this one blows them all away.It has five stars because not only is the coverage is incredible but it looks like skin. The first day I used it I didn’t use any primer or setting powder or spray so I could see how it would truly hold up. I had VERY minimal creasing in my one line under my eyes that was only really noticeable to even myself when I looked up close and was easy to smooth down (when I actually set it another day I had zero creasing which has NEVER happened to me before). I also have dry skin and so concealers drying me out and looking gross and patchy under my eyes is usually inevitable for me (especially with tarte shape tape). This one looks perfect - I have no idea how it has such staying power and coverage without it drying out my skin - I am absolutely blown away. It has a perfect, bright, natural finish to it.It blends like a dream, barely need any product, first concealer I’ve ever used that was true to the “no creasing”, has an incredible range of shades (plus white and black so you can customize!), and isn’t drying. Cover FX basically did the impossible and I will be very surprised if this doesn’t become the go-to concealer for anyone who frequents Sephora. I will absolutely be repurchasing this and have FINALLY found the perfect concealer for me! « less

I had used Cover FX several times in the past and I thought I knew the brand. I thought there were not enough shades, and the textures always left me feeling like I was wearing a little too much makeup to get that high coverage that Cover FX was originally known for, hence the brand's name. For that reason, I had only dabbled in this brand to cover up post procedural redness and the worst of my hormonal breakouts. Because I am very pale and pink, but my undertones are not cool enough for a pale ivory foundation or concealer, I am always blending and mixing my way to fake a natural skin finish that doesn't look ghostly, jaundiced or greyish on me, and the undereye area is the ultimate challenge. This concealer makes my perfect match possible, paired with a pink corrector. If Cover FX would make this formula in color correcting shades, most especially a true pink like the Giorgio Armani Master Corrector I am using to mix with this white shade, I would never buy another concealer again. It is truly perfect. Blendable, buildable, non-creasing, doesn't cling to dry patches from my Retin-A, covers circles and any blemishes without a ton of product, dries to an actual finish but doesn't over-set and exaggerate fine lines, doesn't break me out and doesn't slide off my T-zone. Perfection. « less

I\'ve been using this concealer every day for about a month. It has totally replaced my nars radiant creamy and soft matte concealers. What I love about this concealer is the constancy. It\'s so light weight that it doesn\'t settle in my fine lines or accentuate them. It\'s also full coverage so for my daily application. I only need to use a little for under my eyes. I dab a bit on the back of my hand and use my detailer brush to place. I then just blend it out with my finger. When I\'m wearing a full face I apply two dots directly under my eyes. Then blend out with my beauty blender or brush dispersing the product to my hi light areas. The only negative I have would be how messy the container opening gets. I like my make up products to look clean. So I make sure to wipe it down before it gets out of hand. « less

I don't understand the hype surrounding this concealer. It is not full coverage, nor is it crease-proof. I bought this to use under my eyes, and I don't have dark circles or anything major to cover, yet I still found that this didn't provide good coverage. With a brush it was sheer, with my fingers it was medium. Additionally, the more I tried to spread it around or add to it, the more the concealer would seemingly disappear off my face. It was extremely frustrating to work with and I could never get it up to full coverage. After a few hours of wear, it had accentuated a few wrinkles I have under one of my eyes. I was expecting a lot more given all the raving reviews this is getting. Very disappointed.