I am very fair with cool undertones and 25/8 is a beautiful mid-toned peachy pink. It has a really pretty luminous finish without any glitter or noticeable shimmer, does not stay tacky on the skin and is definitely buildable. My favorite way to apply is to swipe a stiffer, synthetic duo-fiber brush over the stick a few times and then apply once my foundation has dried down. It blends seamlessly without being streaky. I think those with a fair to med/tan skintones can wear this color and I definitely recommend it, especially for the price!