I bought this facial cleanser because I'd tried all of the "better" supermarket facial cleansers (Eucerin, Cetaphil, Neutrogena, etc) at the request of my dermatologist. I have extremely sensitive skin that is prone to breakouts if I use the wrong product---breakouts that can be so severe they necessitate filling an Accutane rx. Anyone who's taken Accutane knows that the medicine dries you out, can cause severe headaches, dry, tired eyes--the list can go on and on. Therefore, being on that medication for longer than 5 months is no picnic. I was breaking out with every product my dermatoligist was recommending. On a whim, I read through these reviews, and figured, "what the heck." This product had received so many positive reviews, and was hoping I could add to them. After finishing my first tube, I am VERY pleased to say this cleanser prevented me from having any breakouts in the last few months. My skin has never felt or looked better sans Accutane. I feel the product is cleaning my facial skin thoroughly, but gently, but doesn't dry me out, either. For the entire time I've been using this product, I've not had one pimple, and my skin appears healthier, softer, and younger. I think my skin is in the best condition since my teen years. I have just ordered my second tube of this product, and will not use any other cleanser moving forward. It is high priced, but to me, it's well worth it, especially since I can avoid having to take a very toxic medication for 5 months that causes multiple unpleasant side effects. To me, $20 is worth that and more! I think this product would be especially helpful to those with "aging" skin--i.e., those 40 and older. I can't recommend this product enough! « less