Beauty is in the eye of the beholder, but impeccably groomed eyebrows and a full, fabulous beard never hurt. That’s why we’re excited to celebrate Men’s Grooming Day on August 21st! For a long time, there was a major misconception that beauty was mostly for women, with many makeup and skincare companies targeting the typical young female who collects lipstick in her purse. But beauty has rapidly become a boy’s game, and we’re taking this day to give a shout out to all the men who love makeup and skincare - from your favorite male social media influencers to your best guy friend who’s even more adamant about his exfoliation technique than you are.
Taking place each year on the third Friday of August (the 21st), this day is all about making sure that the boys feel beautiful too. Tweeze your brows, invest in a quality moisturizer, create a killer cut crease… whatever it takes to ensure that you’re groomed and gorgeous. But while many men are beauty experts these days, a few may not know where to start. These men may not realize that brow powder is the secret to a more voluminous beard and a little lip balm keeps you protected in even the warmest of weather. That’s why we've created the ultimate list of beauty products to try on Men’s Grooming Day. Treat yourself or buy a few for your boyfriend, husband, or best friend!
If you’re a beginner when it comes to skincare for men, this is the perfect men’s grooming product to get you started on your journey to a clear, soft complexion. Men have about 25% thicker skin than women, meaning that it’s easier to get dirt, oil, and impurities trapped within the pores, especially if you spend a lot of time outdoors. While you’ll need a good exfoliator to really get all the junk out (more on that later,) this face wash retains moisture while giving the surface of your skin a good scrub, leaving you with a refreshed and radiant feeling as this formula cleans, smooths, and hydrates your skin.
Men tend to have a more oily skin type than women, and many have noticed the dreaded “shiny forehead” that occurs sometimes. Believe it or not, there’s a pretty foolproof formula for this issue, and it’s called powder foundation. Yes, foundation. Makeup for men is having a major moment, and the boys deserve a flawless complexion too. Stay Matte But Not Flat Powder Foundation by NYX is an incredible men’s grooming essential to keep your skin in check, despite not technically being a “made for men” beauty product. It feels lightweight on your skin and creates a natural finish that keeps your skin looking flawless, without making it too obvious that you’re wearing makeup.
When makeup meets skincare for men, you get one of the best men’s grooming products to exist, ever - tinted moisturizer. Prime, protect, and pamper your skin with this cult favorite, which looks beautiful and bright on your skin while covering imperfections. All genders, all ages, all skin types… everybody looks basically perfect with this tinted moisturizer, and it even provides SPF protection!
Called the “#1 Men’s Lip Treatment,” you’ll never have to worry about chapped lips with this men’s grooming favorite. Intense Therapy Lip Balm SPF 25 is enriched with Shea Butter, Avocado Oil, Vitamin E, and Green Tea to condition and nourish your lips for many hours, no matter where you live or what the weather is like. 110 degree Arizona heat? This lip balm has you covered. And it’s a colorless formula, so you can wear it subtly while receiving all the protection and health and beauty benefits.
Men need masks too. They’re the ultimate symbol of self-care, and help you feel relaxed and radiant while pampering your skin. You can even do it alongside your wife or best girl friend while watching Netflix, which is seriously the best. Rare Earth Deep Pore Cleansing Mask is made with Amazonian White Clay to reach deep within the skin and remove dirt and toxins, while giving you an even texture that feels smooth and soft. Men’s grooming isn’t just about looking good, it’s also about feeling good… and all you need is a face mask and your best playlist to start your self-care ritual.
Vitamin C isn’t just the stuff in your OJ, it’s also a men’s grooming essential and a major player in any skincare for men routine. This miracle ingredient brightens and moisturizes the delicate skin around the eye area, helping you look instantly younger while fighting free radical damage. Sure, you may be thinking, “I’m only 24, why do I need to worry about ageing now?” But trust us, your under eye area will thank you for this preventative treatment in a few years. In fact, you may even want to consider letting the women in your life borrow some of this eye serum by Dermalogica, which slows down the ageing process and helps you look more vibrant and awake no matter your age, gender, or lifestyle.
We all know that one guy who’s just really bad at shaving, and that’s okay, because you always have men’s grooming products in your corner. Or more specifically, in your bathroom sink to soothe the skin after shaving while reducing redness and razor burn. The After Shave Balm by Anthony contains Benzocaine, Cornmint and eucalyptus to smooth and hydrate your skin after shaving, along with vitamins C, A, and E to moisturize and nourish the face.
We don’t care if you’re 25 or 55, you need eye cream. It’s a men’s grooming must-have, as this beauty product cares for the thin, delicate skin under your eyes and helps to prevent future issues like wrinkles and fine lines. There are many types of ingredients and formulas available, but we’d recommend the Clinique for Men Anti-Age Eye Cream for a well-rounded men’s grooming product. The eye area is the first to show signs of aging in most individuals, and this blend of hydrating ingredients will keep you looking youthful and fresh for years to come.
Here’s the thing about BB cream… it looks almost invisible on your face while covering up blemishes, dark spots, and any other imperfections. Basically, it’s the dream makeup for men. Kiehl’s has a great selection of makeup and skincare products for the boys, including moisturizers, cleansers, toners and more, and this BB cream has a dual-action formula that absorbs quickly into the skin for natural coverage and radiance. A burst of Vitamin C to fight discoloration, all day hydration, and SPF 50 to protect against sun damage… just a few of the things you’ll get with this amazing men’s grooming product.
One of the best rules in skincare? Collagen is the key to looking and feeling 10 years younger. Pardon the cliche, but you’ll know we’re not kidding once you incorporate collagen into your skincare for men routine. This cream is specially formulated with Abyssine and Ginkgo Biloba to reduce fine lines and wrinkles in men, while increasing hydration and elasticity to help you look and feel younger than ever before. If you’re not convinced to buy it yet, it also makes a great aftershave and won the title of Best New Anti-Ageing Cream for Men in the 2017 GQ Grooming Awards.
Think about it… can you imagine Zachary Quinto or Darren Criss without their famous brows? Probably not. Brows are the most important feature on your face, with actual research showing that they can make or break your look. That’s why the first step in your makeup for men routine should be brow powder. You don’t need to spend a lot of time creating influencer-worthy arches, and in fact we recommend you don’t… as the best brows for a men’s grooming routine should be kept but just the right amount of messy. Pluck your brows regularly, and apply a bit of brow powder at the beginning of the day to fill in the sparse areas and give them a bit of “wow” factor. The result should be strong, natural looking brows. Even better? It doubles as a beard powder to create volume, disguise gray hairs, and create the illusion of a fuller beard.
Dark circles under the eyes are a problem that nearly everybody faces at one point, whether they’re caused by genetics, seasonal factors, or a tendency to stay up too late. The issue is that some believed that men shouldn’t wear concealer or face makeup to cover them up. Until now. Tom Ford has a line of high quality men’s grooming and beauty products, including this concealer that will instantly wake up your eye area and make you look radiant and rested. Apply a dab under the eyes to hide redness, under eye circles, blemishes and more.
If you want to enter the world of skincare for men, you need to know about moisturizer. You’re going to be using it a lot. Twice a day, ideally. Ultra Facial Cream is made by one of the best men’s grooming brands you’ll find, Kiehl’s, and has a variety of skin nourishing benefits that will make you want to buy a serum, toner, and a million face masks to go with it. Made with Glacial Glycoprotein and Squalane, this moisturizer has a lightweight texture that feels gentle and smooth on the skin, while providing 24-hour hydration to leave your complexion 2.3x (actual number!) more moisturized, even in the most dry spots. This makes it perfect for those with sensitive or combination skin, though MIRA guests report that it works flawlessly on all skin types.
You already know that men have significantly thicker skin than women, and a cleanser alone isn’t going to cut it when it comes to removing impurities from deep within the skin. Exfoliate two to three times each week with the Exfoliating Energy Scrub by Tom Ford, which contains crushed apricot seeds to go deep under your skin in the best way. This unclogs pores and removes dirt, excess oil, and dead skin cells to unveil your best complexion, and will soon become a staple in your skincare for men routine.
Find your favorite men's grooming products, or shop for the guys in your life, on MIRA BEAUTY