The Best New Products Of 2020… So Far.

The beauty world is constantly evolving, and it’s exciting to try new products and find out what does and doesn’t work for you. But of course, too many palette launches can become a bit dangerous. Like all the times you went to the mall for your ride-or-die foundation and walked out with fifty other products that you may or may not have needed. Oops.

We’re only a few months into 2020, but plenty of gorgeous new products have launched and made their way into our hearts and “shelfies.” From serums and eyeshadows to the sweetest lip balm ever, read on for five Mira-approved products to hit the beauty world in 2020. 

Night Skies Eye Shadow Palette by KKW Beauty $25

Night Sky – KKW BEAUTY

Launched: January 

Even when you’re social distancing and spending most of your time inside, you can still enjoy nature by painting a celestial masterpiece on your lids. Kim Kardashian West can’t get enough of the sparkly, serene eyeshadows – and her newly released Night Skies palette features five striking shades to pay tribute to sunsets, starry nights, and all things celestial. It’s fun to play around and build a variety of soft glam looks, even if you just want to show off to your coworkers on your next video call while you’re working from home.

Watermelon Glow Lip Pop by Glow Recipe $22


Launched: January 

Get ready for a watermelon sugar high, and we don’t mean whatever Harry Styles was singing about. The Watermelon Glow Lip Pop by Glow Recipe is a balm, scrub, and tint all in one – packed with watermelon extract, coconut oil, vitamins A and C and more to keep your lips soft and hydrated. It may look a bit simple on the outside, but don’t judge a lip balm by its cover. Glow Recipe is the same beauty brand that made a Watermelon Glow Sleeping Mask in 2017, sold out in a week, and racked up a waiting list of 5,000 people, so it’s safe to say that this lip pop won’t disappoint. 

Skywash Sheer Matte Lid Tint by Glossier $18


Launched: February 

Just like everything else Glossier creates, this eyeshadow is innovative and practically perfect in every way. The packaging looks more like a liquid lipstick than shadow, with a doe foot applicator that sweeps a neutral shade onto your lid in liquid form. But the blendable hues instantly melt into the skin for a soft, dreamy wash of color. A subtle splash of color on the eyes without any smearing or shadow fallout? Yes, please. 

Yo Glow Enzyme Scrub by Huda Beauty $39

Product image

Launched: February 

Just because you can’t take a tropical vacation right now, doesn’t mean your skin can’t. This exfoliating scrub features pineapple and papaya extracts for a fruit cocktail that deep cleans your pores and removes dead skin cells, leaving you with the ultimate island glow. Come on, what can’t Huda Kattan do? 

Petal Power Prep + Prime Fix+ by MAC Cosmetics $29

Prep + Prime Fix+ / Petal Power | MAC Cosmetics - Official Site

Launched: February 

You may be thinking it. “Florals for spring? Groundbreaking.” Not to discredit the great Miranda Priestly, but she clearly hasn’t seen the new Petal Power collection from MAC. This ultra-blendable brush glides on with ease and gives you the perfect sweet, rosy glow as seasons change. It’s almost spring, and your petal-soft skin will thank you once it sees this color.

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