There’s no denying that there’s plenty of buzz around clean beauty. The movement has generated everything from YouTube tutorials and brand partnerships to celebrity endorsements by a certain blonde actress turned lifestyle blogger. There are a lot of ideas surrounding the term, but the concept is actually pretty simple. Clean beauty is about ensuring that only nontoxic, harmless products touch your body… which definitely makes sense when you think about it. Your skin is your best accessory that you wear everyday, why not treat it with kindness?
What is Clean Beauty?
Clean beauty isn’t just a trend, it’s a lifestyle. The movement is based around transparency, and knowing that your beauty products are made only with safe, nontoxic, eco-friendly and cruelty-free ingredients. However, the term is still pretty controversial, as even the best industry experts have yet to agree on a specific definition of “clean,” and the term is often lumped in with terms like “organic,” “natural,” and “hypoallergenic.” We’ll get to that in a minute, but most agree that the staple of clean beauty is avoiding the list of harmful ingredients linked to health issues and environmental stress. These include parabens, fragrances, sulfates, formaldehyde, phthalates and much more.
And then there’s the whole “clean beauty” vs. natural/organic beauty debate. Let’s be clear… organic and clean products are not mutually exclusive. Natural beauty refers to products made with “pure” ingredients sourced from nature. This includes plant and mineral oils and fatty acids, like your favorite moisturizer with shea butter or face mask with coconut oil. While clean beauty is also focused on being eco-friendly and sustainable, these products may contain both natural and synthetic ingredients - typically relying on a third-party to test and confirm safety to use. While you can easily find clean beauty products that are also vegan or organic, not all of them are, and it’s important to understand the distinction and discover what’s right for you.
Why Clean Beauty is Important
If you are what you eat, you’re also what you put on your face. That means if you’re willing to count every nutrient in your morning coffee just to stay keto, you should also know what ingredients are in your favorite eyeshadow. That’s where clean beauty comes in.
Have you ever bought a new moisturizer you’re super excited about, only to break out for the next 3 days? The struggle is real, and also expensive. That’s why clean beauty products are ideal for those with sensitive skin or conditions such as eczema or psoriasis, as the lack of harmful ingredients will give you flawless skin without the irritation. For example, those with eczema are urged by dermatologists to avoid products containing sulfate (commonly found in soaps and laundry detergents) and phthalates, as these ingredients can cause dryness and further irritation. Unsurprisingly, you’ll never find them in a clean beauty product.
Of course, these clean beauty benefits extend beyond those with sensitive skin. There’s something truly liberating about knowing that only the safest, non-harmful ingredients have a place in your beauty collection. You’re helping out the environment and your body, what’s not to love?
How do I shop Clean Beauty?
In yet another example of how technology is (literally) a beautiful thing… Mira is here to help you clean up your cosmetics routine, one toxin-free foundation at a time. One search on our platform will show you a variety of clean beauty products to put your best face forward, formulated without the long list harmful ingredients you may not have even known you were using. And then there’s exclusive clean beauty brands like RMS Beauty and Beautycounter - with reviews and ratings from other Mira members to tell you if the product is blendable, smooth, or compatible with combination skin. Real queens fix each other’s crowns, and also their foundation.
Want to make sure your new product checks all the boxes? We’ve got you. Mira lets you search by product category, price, and various categories such as K-Beauty, Limited Edition, Luxury, Natural and more. You now know that “clean beauty” and “organic” aren’t always synonymous… but Mira is always here to find you a product that can “do both.” Check the natural and organic boxes while searching for your new clean face powder, and you may just find your dream product that’s better for the environment and your skin.
Do you have any clean beauty product recommendations that other Mira users should try? Add them to the Mira catalogue!