Vegan beauty is on the rise, with more and more people seeing the value of creating a stunning eyeshadow look while showing kindness and compassion to our furry friends. And it’s not just 100% vegan, cruelty-free products that people are after, but the Black-owned brands that make them. The Black community is leading the way for these vegan products, inspired not just by love and compassion for animals, but a dedication to wellness and keeping makeup products healthy and safe for all. Lipstick is better when it’s vegan, and these brands also have an unwavering dedication to diversity and inclusivity. Mented Cosmetics started with a mission to find the best nude lipstick for women of color, and has become one of the best Black-founded vegan beauty brands for all. Beauty Bakerie has shown incredible support for Black Lives Matter and worked to raise awareness for breast cancer. And don’t even get us started on the countless number of foundation shades to fit all skin tones and types - all of which are 100% vegan and cruelty-free. Show your support for beauty, compassion, and kindness with the top Black-owned vegan beauty brands below!
There are plenty of lessons to be learned from Melissa Butler and her vegan beauty brand, The Lip Bar. The first is to never let rejection get you down, as the initial pitch for her (now highly successful) lipstick brand was universally panned by judges on Shark Tank back in 2015. But one of the best? That lipstick is even more beautiful when it’s 100% vegan and cruelty-free. While The Lip Bar is mostly known for their range of lip products, from liquid and bullet lipsticks to lip liner and gloss, the brand also has foundations, bronzers, brow products and more. Each and every one, like the Matte Liquid Lipstick, is made with pure and natural ingredients to make you feel beautiful in your own unique skin. In fact, that was Butler’s main goal when launching The Lip Bar. She hated the way that the media portrayed only a certain image of beauty, and began mixing lipsticks in her kitchen back in 2012… in shades that looked flawless on all complexions. “I believed beauty shouldn’t compromise health, and because I was determined to change the way people thought about beauty,” Butler said about her Black-owned vegan beauty brand. “There is no standard!”
Everything about this Black-owned and vegan skin care brand is sweet, from the cupcake logo to the minimal and multipurpose products that are designed for melanin-rich skin. Chocolate, Green Tea, and Marshmallow clay masks to exfoliate and refine your skin while indulging in your favorite sweet treats? We’ll take them all. You can have your Kaike and eat it too with the Frosting moisturizer, made with nourishing ingredients like Mango Butter, Vanilla, and Coconut Oil to hydrate your skin while protecting against free radical damage… plus Lip Frosting for a moisturizing lip balm. And so much more for plant-based, 100% vegan and cruelty-free beauty products that let you celebrate your skin. And did we mention how versatile they are? Founder Keli Smith told Beauty Independent that Frosting is the Black-owned beauty brand’s best seller. “It’s body butter, but it is intended to be used in multiple areas. Let’s say a woman of color who has a natural hair texture, she can use Frosting in her hair as a styling cream or a holding cream for when she does her twist-outs,” Smith told the publication. “It can also be used all over the body. It can be used on the face as a moisturizer. It can be used as a cleansing balm.”
“We are clean beauty for the forgotten shades.” A powerful message from Range Beauty, the Black-owned makeup and skincare brand that encourages inclusivity and aims to empower people of all genders, shades, and skin types. Like many creators before her, Range Beauty founder Alicia Scott was encouraged to start the brand after noticing a lack of diversity in foundation shades, and those that did match her unique skin tone would often cause her eczema and acne to flare up. Not exactly ideal. As a result, Range Beauty and its famous True Intentions Hydrating Foundation was born. Not only is this vegan product available in a range of skin tone and undertone combinations for advanced inclusivity, it’s made with a hydrating formula and pure ingredients to show kindness to your skin. We’re talking Calendula & Cornflower Extracts for antibacterial properties that treat eczema and acne, Chamomile as an anti-irritant that soothes the skin, Kaolin (French Clay) to absorb excess oil… all while providing a flawless finish that won’t dry out your skin. And Range Beauty doesn’t stop at this innovative foundation, either… you can also shop powders, primers, and glowing skin products to keep skin feeling healthy with these diverse and divine vegan beauty products.
“We would never create a product that didn’t solve a real beauty problem or was full of nasty chemicals. This passion is truly in the DNA of the brand and our decision to be vegan, cruelty-free, paraben-free, non-toxic, and made in the USA.” There you have it… Mented Cosmetics is about to become one of your favorite Black-owned, vegan beauty brands. Harvard graduates KJ Miller and Amanda Johnson founded the brand on a quest to find the ideal nude lipstick shade for women of color. It’s safe to say that they achieved that, and so much more. Mented Cosmetics is an upscale brand that specifically caters to deeper skin tones, and every lipstick, eyeshadow, and foundation is perfectly pig(Mented) to provide a flawless look and nourish your skin with moisturizing, pure ingredients. The brand’s nude lipstick is unrivaled, but you should also try the Skin by Mented stick foundation for a lightweight, non-cakey foundation that leaves you with a dewy finish!
While Jacq’s began with tragedy, it also showed Barbara Jacques how to make something beautiful out of the worst situations. After she was diagnosed with an ovarian tumor while expecting her daughter, she and her husband began searching for non-toxic solutions (including skin care) to properly care for her changing body. Barbara eventually made a full recovery, and Jacq’s was born. Each facial oil, serum, cleanser and exfoliant is 100% vegan and natural, made with gentle roots and flowers from the couple’s native Miami. Among other things. Formulated to work on all skin types and treat a range of skin conditions, clean beauty is always guaranteed with Jacq’s products. Our recommendation? Balancing Face Serum. It’s formulated with cell regenerating roses, reparative flower extracts, and plant-powered biotin to create a filter-worthy complexion while hydrating and balancing your skin. If you’re more in the mood for exfoliation, the Jacq’s Detoxifying Face Mask and Scrub Duo features Bentonite Clay to draw oil and impurities from the skin as Sea Kelp treats acne and skin infections. All the natural ingredients you need for the most vegan self-care session ever!
First things first, let’s just get this out of the way… Beauty Bakerie is vegan-friendly, meaning that some or most of their products are vegan as opposed to all of them. But each of the Black-owned brand’s face, eye, and lip makeup products are 100% cruelty-free, and made with top ingredients for your most sweet and stunning makeup looks. A few of the best vegan products? Breakfast in Bed eyeshadow palette, a selection of 9 muted mattes and shimmers for all the best neutral eye looks. Or the Mon Chéri Matte Lip Whip, a lightweight and long lasting formula that leaves your lips with a gorgeous matte finish. Beauty Bakerie founder Cashmere Nicole has a dedication to not only keeping makeup safe for the animals, but also ensuring that people know exactly what’s going on with their makeup products. After a cancer diagnosis in 2012, she made it a promise to launch Beauty Bakerie with only the most non-toxic, vegan, and cruelty-free products. A bunch of lipsticks, eyeshadow palettes, and foundation shades later… Beauty Bakerie has become one of the best Black-owned vegan beauty brands that you need in your collection.
You may know this Black-owned beauty brand for their travel-sized eyeshadow palettes that have definitely saved you on a few weekend trips. The Masquerade or The Zulu maybe? Juvia’s Place has tons of these gorgeous palettes - and all but one or two of them is 100% vegan. The brand is inspired by the ancient queens and rebels of the African kingdom, and began when founder Chichi Eburu realized that she had difficulty finding the right makeup shades for her deeper skin tone. Now, Juvia’s Place has dedicated itself to providing inclusive and effective makeup products for all - and eyeshadow is just the beginning. I Am Magic Velvety Matte Foundation is a lightweight, luxurious formula with 40+ shades for lasting coverage that never becomes cakey, while The Heroine Loose Highlighter is made with glimmering pearls to illuminate your look in a natural way. Once you’re done collecting every single one of the Juvia’s Place eyeshadow palettes for a range of exquisite looks, dip your brush into their other vegan beauty products to see why every influencer and makeup enthusiast can’t get enough of this brand.
Plant-based skin care based in Brooklyn? Sounds a little hipster, yes… but Plant Apothecary is a top pick when looking for the best Black-owned vegan beauty brands. You won’t find any harsh chemicals or toxins in the brand’s selection of body wash, face masks, and mists… just 100% natural ingredients that are kind to your skin and the planet. MATCHA Antioxidant Face Mask is one of our faves for exfoliation and a glowing complexion, formulated with White Clay to pull impurities from the skin while Matcha Tea provides antioxidant benefits to reduce inflammation and prevent free radical damage. Among other things. And that’s only the beginning of Plant Apothecary’s eco-friendly, organic, and highly effective vegan beauty products - specially made to treat all skin types and conditions.
"I picked up a vegan ethical mindset at the age of 14, so keeping everything vegan and cruelty-free are more than a means to be accessible, but my own ethical lifestyle choice," says Kayla Phillips, founder of Foxie Cosmetics. This Black-owned skin care line combines ancient healing rituals with modern techniques and ingredients, helping to soothe aches, hydrate, and nourish the skin. With names like Rose Dread, Spellman, Coven and Dive With Me - these products show that veganism can still be edgy and even a bit witchy, and it’s a lot of fun. If you want to start simple, To Restore Hydration Cleanser features classic Hyaluronic Acid combined with Purple Brazilian and Rose Clays to cleanse, hydrate, and soothe the skin. A refreshing and radiant combination. Feeling witchy? ABBATH is a deep black, detox bath soak with Dead Sea Salt, Activated Charcoal, Buckthorn Extract and more to hydrate your skin and soothe the muscles for the most relaxing and natural bubble bath, ever. Foxie Cosmetics is here with handcrafted skin care products to heal the mind, body, and soul - courtesy of natural ingredients, soothing techniques, and Kayla Phillips’ lifelong dedication to vegan beauty.
Loraine R. Dowdy “longed for a cosmetic line that encouraged self-expression and diversity, and included shades for people of color. Her aim was to create a stand-out cosmetics line that broke all beauty barriers.” And that’s exactly what she got when she founded Coloured Raine. The brand’s selection of beauty products has something for everyone: both bold and neutral eyeshadow palettes, all types of lip formulas, makeup brushes for blending and more - most of which are vegan! Bright and bold eyeshadow palettes like Juicy Boost and Vivid Pigment give us major BH Cosmetics vibes, with colorful shades that were made for those who like to experiment. More of a nude lipstick or neutral eyeshadow person? Coloured Raine has you covered there, too. Matte Liquid Lipstick leaves your lips looking vibrant with shades ranging from purple and mustard to red and pink. Make it (Coloured) Raine with this Black-owned beauty brand that always lets you play with color.
What's your favorite Black-owned vegan beauty brand? Tell us on MIRA!