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Home>Blog>Black-Owned Brands to Shop During Black History Month

Black-Owned Brands to Shop During Black History Month

MIRA BEAUTY • updated Feb 1, 2021
Black-Owned Brands to Shop During Black History Month

Celebrate with these Black-owned beauty brands

February isn’t just the month of candy hearts and pink everything, it also marks a very important time of the year: Black History Month. These four weeks are a time to celebrate the many accomplishments of the Black community in all fields and forms - and it’s easier than you may think to support Black innovators in a (literally) beautiful way. Yes, we’re talking about the best Black-owned makeup and skincare brands. The Black community has been setting trends in the beauty world for decades - and you can embrace culture and style with these products. Many (if not most) of them carry extensive shades of foundation, blush, and eyeshadow that’s formulated specifically for melanin-rich skin, while industry icons like Pat McGrath and Iman have been paving the way for women of color for years. Every day is an opportunity to celebrate Black culture and achievements, but you can take it a step further by shopping the top Black-owned makeup and skincare brands on MIRA BEAUTY all throughout Black History Month.

Eyeshadow by Coloured Raine, $7

Eyeshadow by Coloured Raine
Source: Coloured Raine

“Coloured Raine is a Black woman-owned business, and we believe everyone deserves to express themselves through makeup. Nobody should have to spend hours blending every color in their makeup bag to get that perfect, poppin’ shade.” It’s straight from the Coloured Raine website, and we couldn’t agree more! This Black-owned beauty brand makes products that pop on all skin tones, from the ultra-fair to deeper complexions, and we’re not just talking about face makeup products. Coloured Raine has a selection of 20+ single eyeshadows that make your eyes pop - with mattes, metallics, and foils that blend out like butter on your lids for the most striking eyeshadow looks. Use just one or two for a monochromatic makeup look with an inner corner highlight, or blend all your favorites together for a halo eye that’s all kinds of glam. These eyeshadows by Coloured Raine aren’t just the best makeup products that you need to shop for Black History Month, they can also become a crucial part of your minimal makeup looks or everyday makeup for Zoom school!

Retinol Reform by Shani Darden Skin Care, $30

Retinol Reform by Shani Darden Skin Care
Source: Shani Darden Skin Care

Shani Darden has a life that many can only dream about. A top celebrity esthetician with A-list clients, an Instagram packed with selfies on her many luxury vacations, and her own successful Black-owned brand that’s loved by celebrities, beauty influencers, and skincare beginners. Trust us, if Retinol Reform and Shani Darden Skin Care is good enough for Jessica Alba and Kim Kardashian, it’s definitely good enough for you. This serum is formulated with the ideal amount (2.2%) of Retinol to support natural collagen production, increasing cell turnover rate and providing all the skin benefits. We’re talking less wrinkles, brighter complexion, even tone and a decrease in dark spots and acne scars. In addition to the titled skin care ingredient, Retinol Reform also includes Lactic Acid to exfoliate and provide glowing skin, and Apple Fruit Extract for antioxidant protection against free radical damage. Shani Darden started as a backup dancer for Destiny’s Child and soon became one of the top celebrity facialists in Los Angeles, and you can get the A-list treatment with skincare products from this top Black-owned beauty brand.

Heal Whipped Skin Soufflé by Beneath Your Mask, $28

Heal Whipped Skin Soufflé by Beneath Your Mask
Source: Beneath Your Mask

Dana Jackson’s start in the beauty world was rocky, but transformed into something beautiful for all. She began her Black-owned brand, Beneath Your Mask, while dealing with complications with lupus… which had affected her entire body and had a severe impact on her existence. Many doctor visits and life-changing events later, she began her own beauty brand with clean ingredients that nourish the skin without triggering reactions in the immune system. Our favorite product in the Beneath Your Mask lineup? Heal Whipped Skin Soufflé. It’s as yummy as it sounds, made with nourishing ingredients like Shea Butter, Vitamin E, and a blend of essential oils including Avocado and Sweet Almond. This creamy formula melts into the skin and provides healing vibes along with antioxidant protecting and anti-aging properties, helping you look and feel your best while keeping up with the beauty trends. Seriously, this product is an Allure Best of Beauty award winner. Take charge of your health with one of the best Black-owned vegan beauty brands around, and a must-have for Black History Month!

Pro Filt'r Soft Matte Longwear Foundation by Fenty Beauty, $36

Pro Filt'r Soft Matte Longwear Foundation by Fenty Beauty
Source: Fenty Beauty

You really don’t need another reason to wear a full face of Fenty Beauty, as Rihanna’s Black-owned brand is simply iconic in the beauty world. However, you can definitely use February as an excuse to buy all the Killawatt Freestyle Highlighter, Mattemoiselle Plush Matte Lipstick, and Pro Filt'r Soft Matte Longwear Foundation you want, and guilt-free. In fact, the last product had a major impact on the beauty world - launching with 40+ foundation shades for all skin types in 2017 and encouraging many other brands to do the same. These days, it’s the norm (not the exception!) to see 40-50 shades of foundation makeup to flatter all complexions, and it’s the best thing ever. But back to the Pro Filt’r Soft Matte foundation, you definitely need it in your makeup collection during Black History Month. This light-as-air formula  will stay put all day and leave you with an instantly smooth and shine-free finish… perfect for your first night out after quarantine! And it looks even better with the Gloss Bomb Universal Lip Luminizer by Fenty Beauty, one of the top-rated lip glosses on MIRA!

Satin Blush by Blac Minerals, $22

Satin Blush by Blac Minerals
Source: Blac Minerals

Founded by Merced S. Boyce, Blac Minerals is a Black-owned beauty brand that prides itself on delivering “natural makeup for women of color.” And they definitely succeeded with Satin Blush. These ultra-pigmented powders add warmth and brightness to all skin tones, providing a healthy flush of color that sculpts the features and compliments any makeup look. Choosing the best blush for deeper complexions isn’t always easy, as you need an exquisite color that shows up on your skin without overpowering your features. Think about hot pinks, rich purples, and bright reds. And these satin blushes by Blac Minerals deliver beautiful, blendable color that looks poppin’ on melanin-rich skin. Did we mention that they’re 100% clean and free of toxic ingredients? Shop your favorite blush shades all throughout Black History Month, and don’t forget to shop the rest of the Blac Minerals collection for foundation, highlighter, lipstick and more!

Permagel Ultra Glide Eye Pencil by Pat McGrath Labs, $28

Permagel Ultra Glide Eye Pencil by Pat McGrath Labs
Source: Pat McGrath Labs

Pat McGrath Labs isn’t just a Black-owned beauty brand, it’s the Black-owned beauty brand. Pat McGrath, also known as Mother, has been an icon in the beauty industry for decades - a force of nature that has worked on more runways and photoshoots than the celebrities who worship her. Did you know that Michelle Obama’s makeup artist, Carl Ray, adorned the former First Lady’s eyes with Pat McGrath eyeshadows and eyeliner at Joe Biden’s inauguration… along with Fenty Beauty in support of Black-owned beauty brands? He told The Cut that he wanted "a statement look that honored and celebrated the occasion," especially because he knew it would be "a huge moment for women." Yes, please. Eyeshadow palettes are iconic products in the Pat McGrath Labs lineup, there’s no doubt about it. But if you’re looking to be a bit easier on your wallet while sporting Michelle Obama’s look… you can also try the Permagel Ultra Glide Eye Pencil. It glides across your lids with ease to create everything from a cat eye and graphic liner to a simple swipe of color on the lids - helping you become runway-ready with one of the most famous Black-owned beauty brands of all time.

Real Love Lipstick by AJ Crimson Beauty, $20

Real Love Lipstick by AJ Crimson Beauty
Source: AJ Crimson Beauty

“I felt like there was an absolute need to bring products to women of color that actually worked and didn’t oxidize or change,” explains AJ Crimson about why he started his Black-owned beauty brand. “I wanted to create a product inclusive of women of all ethnicities, a product all women could find ownership in and believe in.” It’s safe to say that he succeeded, as the beauty industry icon has created a product lineup that’s beloved by Hollywood, the beauty industry, and beyond. One of our favorite AJ Crimson Beauty essentials that you need in your simple makeup looks? Real Love Lipstick. It’s difficult to find the best universal nude lipsticks that flatter all complexions, but this chocolate nude has a reddish undertone that looks striking on all skin types. It works with both your everyday and glam makeup looks, and glides on with ease for all-day color that will never fade. If there’s anybody you can trust to create foolproof and flawless makeup products, it’s AJ Crimson… as he’s a beauty guru that has all the expertise and style you need to look flawless throughout Black History Month.

Clean Greens Face Mask by Golde, $34

Clean Greens Face Mask by Golde
Source: Golde

Trinity Mouzon Wofford founded Golde from her 1-bedroom apartment back into 2017, and it’s become one of the best Black-owned skincare brands in the beauty world. The healthy and green lifestyle doesn’t just apply to food, but your beauty products too, and it’s never been more obvious than with the Clean Greens Face Mask. This mask is like a green smoothie for your face - packed with Spirulina and Chlorella to reduce blemishes, Marshmallow Root to support hydration, and Mango for a boost of Vitamin C that intensely brightens the skin. It nourishes and soothes all skin types, and works even better alongside the brand’s other healthy options. Keep your skin glowing and green all through Black History Month with the Clean Greens mask, and don’t forget to try the Papaya Bright Face Mask afterwards!


Shop all the best Black-owned beauty brands for Black History Month on MIRA.