Shape Tape by tarte is the actual definition of a “holy grail” makeup product, and there’s no denying the legacy this concealer has left on the beauty world. Nearly every makeup influencer can be seen highlighting their faces and concealing dark circles with it in YouTube videos, celebrities like Shay Mitchell have admitted to using it daily, and this concealer has probably saved you from more late night Netflix binges and study sessions than you can even count. That’s just the power of tarte Shape Tape, with a full-coverage formula that covers dark circles, blemishes, and imperfections for up to 16 hours - without the dreaded creasing or caking. Sure, it’s a cult favorite with nearly flawless MIRA ratings for brightness, staying power, and blendability… but it’s also $27, and runs out quickly when you’re applying concealer daily for Zoom school or work meetings. That’s why you need the best makeup dupes to banish tired eyes and discoloration with the same prowess of tarte Shape Tape, at half the price. And yes, they definitely exist. From drugstore favorites you’ve been using for years to new brands you need to try, here are the best makeup dupes for tarte Shape Tape that give your under eyes (and cheeks, and forehead) a major boost.
“It’s SUPER high coverage and a little goes a long way. My favorite part is how thick the wand is because it reminds me of the Tarte one that I forget the name of but also can’t afford. If you’re looking for a cheap, high quality, high coverage concealer, this is it!” You know that “Tarte one” this MIRA review is referring to? It’s Shape Tape, and she’s not kidding about the similarities between this influencer-approved tarte product and Camo Concealer. Both provide 16 hours of pigmented, crease-free coverage - which does everything from cover up dark circles to highlight your cheekbones and jawline - and have an oil-balancing formula that makes your eye area look glowy, not greasy. Think Hailey Bieber, who has some insanely bright and beautiful under eyes. The matte finish also won’t sink into eye creases or dry out your delicate skin - in fact, our community says that Camo Concealer is extremely hydrating and non-creasing, and many agree that it’s one of the best drugstore makeup dupes for Shape Tape!
Filters have definitely saved us on a few occasions - from the OG dog filter on Snapchat that hides most of our face on no-makeup days, to Instagram’s face-blurring feature that instantly radiates and recharges your look. Sadly, there’s no IRL filter that follows us to history class or a night out… but this makeup dupe by Colourpop is the next best thing. Just like tarte Shape Tape, this lightweight and blendable formula creates a natural matte finish to conceal even the worst imperfections. Like chronic dark circles or acne scars. Since we know that the under eye skin is more delicate than anywhere else on the body, No Filter is also infused with marine extracts to hydrate, protect, and prime this area. Sound familiar? Shape Tape also puts healthy skin first, as it’s infused with moisturizing Shea Butter, brightening Licorice Root, and nourishing Mango Butter to round out tarte’s list of Skinvigorating™ ingredients. Colourpop isn’t just the affordable brand that makes all your favorite eyeshadow palettes, they also have plenty of healthy and hydrating skincare-makeup essentials to achieve complexion perfection - and you’ll be glowing and gorgeous with No Filter Matte Full-Coverage Concealer.
“This is honestly more of a dupe for Tarte Shape Tape then the Makeup Revolution concealer. Like the Shape Tape, it doesn’t crease underneath my eyes unlike the Makeup Revolution one.” If there’s one beauty product you need to be truly Infallible, it’s concealer. Eyes are the ultimate symbol of the expression, and even the most gorgeous baby blues won’t look their best when accompanied by deep lines, discoloration, or tired eyes. Luckily, we’ve found one of the best makeup dupes that delivers all the brightness and beauty of tarte Shape Tape…from one of the most beloved, trusted drugstore brands! Infallible Full Wear Concealer is a full-coverage formula that hides imperfections for up to 24 hours - yes, an entire day. Say goodbye to blemishes, dark spots, eye bags and other signs of tiredness (or let’s be honest, aging) as your eye area gets a much-need boost of radiance. And forget about oxidized coverage or needing to reapply throughout the day, as you’ll always be ready to glow with this top Shape Tape dupe that our MIRA guests say is buildable, long lasting, and non-creasing for all skin types.
“I love this concealer! It is super easy to blend and you can definitely build up to full coverage. I use it almost everyday under my eyes and to spot conceal.” Is there anything more beautiful than a $5 concealer? Especially when it creates the same creamy, opaque coverage of tarte Shape Tape? Didn’t think so. You’ll always be covered with HD Pro Conceal - literally, as this concealer works to even out skin tone, minimize fine lines, erase dark circles and illuminate your look in a simple and powerful way. It’s also available in over 40 shades to find the perfect hue for you - whether you’re looking to contour (1-2 shades deeper than your skin!) or just look like you haven’t stayed up all night working, even if you did. And then there’s the shades of peach, mint, orange, and green to color correct - a life-changing beauty hack that’s perfect for those with hereditary dark circles or never ending blemishes.
As much as you love creating out-of-this-world looks with Take Me Back to Brazil, and other vibrant BH Cosmetics eyeshadow palettes, you still need the right concealer to brighten up your eye area and give life to your colorful creations. Need a break from the tarte Shape Tape? Studio Pro Total Coverage Concealer is a worthy makeup dupe. The blendable, creamy formula gives the appearance of flawless, bright, and beautiful skin - with the airbrushed finish you frequently see on your favorite Instagram models. But don’t think it’s not just perfect for minimal makeup, as you can build up this concealer for a look that goes from soft and natural to bright and bold in seconds. That’s what BH is all about, after all. Brighten, hydrate, and color correct your under eyes with this $6 BH Cosmetics favorite that could totally replace tarte Shape Tape in your collection.
“This is my go to concealer. It's perfect for underneath the eyes. I feel like it brightens very well, with an easy applicator and overall is very long lasting when setting powders applied on top.” Can’t Stop Won’t Stop...brightening, nourishing, and hydrating the under eyes with creamy, blendable color. And providing Shape Tape-levels of fading dark circles and imperfections, of course. NYX has never let us down, especially with the Can’t Stop Won’t Stop collection, and this 24-hour formula leaves you with a soft matte finish that won’t smudge or fade. And it’s not just for your under eyes, as you can also play “hide-and-sculpt” by collecting multiple shades to contour and highlight your face. A chiseled jawline and bright under eyes that would make Jaclyn Hill and Carli Bybel jealous? Exactly what you can expect from this NYX favorite - with 96% of MIRA guests saying it’s buildable and brightening.
Milani is everything - with luxurious packaging and influencer-approved products that make it totally pass for a high-end brand, even though most products are under $10. And Conceal + Perfect Longwear Concealer is no exception. This creamy, vegan formula is packed with Vitamin E to nourish your fragile under eye skin, while concealing the blemishes, dark circles, and discoloration that ruin even the best brow days. Just like Shape Tape, it can also smooth and blur the appearance of fine lines, and leaves a matte finish that will never dry out your skin. Basically, it’s a killer Shape Tape dupe that’s ideal for all skin types, and our community agrees. Many reviews call out the non-creasing power, while 97% of MIRA guests say it’s long lasting and smooth.
While you would think that the ultimate goal of concealer is to cover up dark circles, there are plenty of luxury and drugstore products that don’t provide effective coverage. Sometimes it starts to smudge or fade by lunchtime, or the consistency just isn’t enough to conceal deep and/or hereditary eye bags. But this drugstore concealer by Maybelline is your new must-have for the days you want to look bright and beautiful - at nearly ⅓ the cost of the cult favorite tarte Shape Tape. Just tap the spongy tip across your under eye area, blend in, and watch as your dark circles disappear right before your wide-awake eyes. The Instant Age Rewind Eraser Dark Circles is affordable, effective, and a great makeup dupe for those who want all the quality of Shape Tape, without spending a fortune. Influencers like Carli Bybel have even given Instant Age Rewind kudos for its lightweight formula that erases dark circles, fine lines, dark spots and other imperfections in next to no time.
The best tarte Shape Tape makeup dupes go beneath the surface - not just hiding imperfections but nourishing the delicate skin around the eyes and helping you look (and feel!) fresh. And if you’re a skincare junkie who just got wide-eyed when reading the word “antioxidant,” you know what’s up with this top-rated drugstore concealer. The PhotoReady Candid Antioxidant Concealer by Revlon features clean ingredients and antioxidants to protect against pollution and blue light exposure from your laptop and phone, meaning that it doesn’t just hide the results of last night’s Netflix binge, it also protects your eyes and skin in the process. It even contains a jolt of caffeine to help you “fake the awake” look that much better!
At first glance, even the design of TruBlend Undercover is pretty similar to Shape Tape. Both have a dreamy and detailed pattern on the upper half, and a thick and fluffy doe foot applicator that’s perfect for applying all over the face. Speaking of which, the similarities definitely don’t stop at aesthetics. This velvety, smooth formula covers imperfections like a dream - hiding eye bags, blemishes, and acne spots just as effectively as your cult favorite from tarte. The matte finish lasts all day, while TruBlend is available in 30 shades to guarantee that you never have a case of “100% wrong shade for me, what was I thinking?” again. Because we’ve all been there. Brighten, conceal, and shape with this Covergirl essential - which totally has a place next to Shape Tape in the face makeup drawer on your vanity.
Find more makeup dupes for your favorite cult products on MIRA.