I'm a huge Benefit fan but this is not their best product. This product is marketed to be a cream-to-powder but even on my dry skin it stayed "creamy" and tended to migrate around. It's surprisingly a difficult product to work with. It is not very sheer (the pigment density could be a plus for some people) and is very "sparkly". I tried working with a variety of application tools from a beauty blender sponge to a brush to fingers. I had the best luck using a brush, please note the built in sponge is not a great option either. It's pretty much like a Bingo dauber. I did like this as an eye shadow/highlighter, but on dry skin it was pretty unusable and not very blend-able. I think there are much better products out there to use and I was disappointed.

Watt's Up! is such a great product. It is my favorite highlighter. Ever. I use my finger to apply a small amount to the top of the cheek bone and below my eye brow. It's very build-able because it is a cream texture. The product can give your skin a very radiant glow. When you blend in very well, it's so subtle people will wonder how you got your skin to look so great! If you are still not convinced, get your hands on a sample size, do it. I would apply bronzer to contour cheeks, then put on your blush and top it off with the highlighter on the top of your cheekbones working a small amount with your finger so that the warmness melts the product into the skin flawlessly!

This highlighter is life. It's insanely pigmented! It is almost too easy to overapply, so use a light hand. It's a good thing it's so blendable, you can really sheer out the product. The sponge on the end is pretty useful for that, but I end up using my fingers most of the time. Since this highlighter is a bit warmer and I have a cool, fair skin tone, it can look a little yellow if I don't blend. I have had this for over a year, used it almost every single day, and I've hardly put a dent in it. Don't be afraid of the price tag!!!

this is the best highlighter and my absolute favorite. i use this everyday and this is my 2nd time buying it. the color is perfect for fair skin and gives the right amount of highlight without all the extra glitter and excess shimmer. it's like you've got a candle lit glow. you can build this from a soft sheer coverage to full on gold in your face without it looking overdone the applicator is perfect. allows you to easily apply wherever you need to. i use this on my cheekbones, sometimes my nose, and under my eyebrows. it comes with a dual sponge on the other end which helps to blend things out so you don't need a separate brush for it. it lasts all day. i come home from 8 hrs of work look in the mirror and my cheekbones are STILL highlighted and looking fierce. i don't use a makeup spray setting or a primer prior so this product's lasting power is impressive. bless up.

I use this product on the forehead, down my nose bridge, at the bow of my lips, on the center of my chin. Sometimes when I am going out I also wear it arround my eyes (making a c). I love the fact that it's light weight and has perfect pigmentation I can wear it everyday as well as when I'm going out. It blends into the skin very well. I had been reading about this product for awhile and decided to get it after sampling it from ulta. I def love this product. It is apart of my everyday style. It just adds that vibrant touch to your skin. Def must have for everyone's makeup collection.