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Roller Lash Curling & Lifting Mascara by Benefit

Roller Lash Curling & Lifting Mascara



A mascara inspired by hair rollers, this super-curling and lifting mascara gives a sexy, wide-eyed look. Its patent-pending Hook ‘n’ Roll brush features tiny custom-designed hooks to catch, lift, and curl even short and straight lashes.

Rating & Reviews

staying power


stays on lashes

- Ulta User

i tried this mascara and was so thrilled that it actually lifted, curled, and gave me amazing height with no clumps- and thin lashes- no thick lashes here- and lasts all day

- Ulta User



lengthens lash beautifully

- Ulta User

i love how it lengthens and separates lashes

- Ulta User



it curled, lengthened and volumized each lash, i swear i felt like i was wearing false lashes

- Sephora User

roller lash mascara gives me everything i need from a mascara: a) glides on smoothly and covers every lash b) easy to apply; doesn't end up all over my eyelids - messy application drives me crazy c) provides great lash definition, provides volume and lengthens (so i don't need to use an additional mascara as well) d) two coats is more than enough for this mascara junky - i love my lashes to look as long and full as possible (while still looking real) and some mascaras i end up applying 3 or more coats to achieve this

- Ulta User


not clumping

pros - does not weigh down my lash lift, creates dramatic lashes with multiple coats (creates natural looking lashes with one coat - not my style), separates, does not clump, feels safe for my sensitive eyes

- Sephora User

i love how it applied and never clumps

- Ulta User



i love how it naturally curls my lashes

- Ulta User

i love how it instantly curls my lashes

- Ulta User


not smudging

no flaking, no smearing

- Sephora User

goes on smooth, no clumps no smudging

- Ulta User



i have fairly long, unruly eyelashes and finding a mascara of the right weight, not waterproof with a brush that can separate, define and curl them is difficult, especially the small lashes nearest my nose

- Sephora User

makes my eyelashes look super long and performs like a waterproof mascara without the thickness or sticky texture

- Ulta User



it doesn't flake or clump, leaving you with long and natural looking eyelashes

- Sephora User

hands down, best mascara for long lengthened natural looking eyelashes

- Sephora User
4.3(7984 reviews)
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November 1, 2019

I’ve been using this product for the past year and ive bought two different tubes. This is the best mascara for curling BY FAR. my eyelashes always tilt down and this works better for me than any eyelash curler. its pretty good for the first 5 months but when ive had it for over 6-8 months (which i probably shouldnt have) it begins clumping eyelashes together and smearing more. The black is really pigmented and lengthening. I highly recommend and im planning on buying another!

December 10, 2019

This is my everyday mascara, I love it. I curl my lashes before I apply it and it doesn’t weigh down the curl too much. It also gives me some length but it isn’t dramatic.

April 19, 2019

I used to wear no mascara, but then I eventually looked at a picture I had taken and I looked like I had no eyelashes, so this was the first mascara I ever bought, and she it hasn’t let me down since. It doesn’t claim to be waterproof as far as I know, however, I’ve cried way too many times with a full face on and it didn’t even budge. Plus, if you’re on a budget and just wanna try something that’ll last you a decent amount of time before you can buy the full size, Benefit has a lot of mini versions of their products. Would recommend to anybody, you can achieve natural and wispy or bold and dramatic depending on how many layers you use. Great product👌

Sephora user
February 14, 2015

The Greatest Mascara I've Ever Used

I usually stick to my Holy Grail mascara Chanel Inimitable Intense but I now have a new favourite. This does everything my Chanel mascara does but the only difference is it actually takes my lash curled lashes and adds even more curl. To start I'll just give my opinion on whom I think would love this mascara and benefit from it's great properties.1. Those of you like myself who have very little mobile lid space or "hooded eyes".2. Those of you that prefer a small brush, making it easier to get right to the root of your lashes and catch those small inner corner lashes without getting mascara all over your eyes.3. Those of you that like the rubber bristle wands with shorter bristles, this one is small and very easy to maneuver.4. Those of you that like a very lightweight feeling on your lashes with very little to no clumping.5. Those of you, like me, that fight really hard to get a great curl with your lash curler and just hope the mascara will hold it ! This one doesn't just hold it, it actually adds more curl after application.6. Those of you that love a very black formula that isn't at all wet neither is it dry, you barely notice any product on the wand yet it lays down a perfect coat every time.7. Those of you that like to layer your mascara and never have a clump in sight.8. Those of you that like a very easy removal, I'm talking just soap and water.Now, my personal experience:I had great expectations for this mascara, there are some review videos on Youtube and I've watched them all. I had the feeling this would be a good mascara for my needs.I have very light brown lashes that are medium to long in length but they stick straight out. I use my trusty Revlon lash curler to get my lashes nicely curled and then apply the first coat. I just wait for a minute to see if there will be any lash dropping but the opposite happens, as my lashes are drying they actually start turning upwards adding more curl and length. The short bristle brush seems to hook my lashes at the base and really pull them up high. There isn't a clump in sight after the first coat, each lash perfectly defined and jet black with perfect volume. The second coat goes on just the same, no clumps but the length is amazing now, the bristles just grab my lashes and add more length to the first coat I applied. The volume is also fantastic for a non volumizing mascara.I thought to my myself, I'm going for a third coat and it was perfection, my lashes looked extremely long, very curled, extremely defined and amazing volume. I never thought I would find anything better than my Chanel mascara but there is only one difference between this one and the Chanel, Roller Lash adds more curl while it's drying.I didn't know what to expect when it came to removal but nowhere does it say it's waterproof. I just washed it off with my Dove soap and water in the shower and it came off with no problem at all.This is the most perfect mascara I have ever used and I can't wait to buy a full size tube, believe me, I'll be buying more than one just in case it disappears from the shelves without me knowing ! Less

Sephora user
March 25, 2015

worst mascara... ever!

I just got home from returning this embarrassment of a mascara. I am so disappointed as I love the Benefit Brand and as somebody who has straight eyelashes that refuse to hold a curl, I got so excited when I heard the claims of this product. Now because of my stubborn lashes, I have to have tried over 50 different mascaras... Drugstore, High end, you name it. There's definitely been a few winners but The Benefit Roller Lash is not one of them... In fact, I'd go as far as saying it was the worst one I have ever tried.At first it goes on light - too light. The lash has no length and no volume and barely any curl and although supposedly a black mascara it had no intensity whatsoever... So you add another coat. And then immediately your lashes clump up and fall so there's absolutely no curl whatsoever... I used a heated eyelash curler before I put on any mascara, but even that age old trick couldn't rectify this mascaras formula... I have a rule where I try the mascara for three days before I determine whether or not it works, and all of my results were equally terrible. I even looked up a demo on how to apply it and that proved to be of little help.Not to mention, it sticks like glue to your lashes so it's a nightmare to take off!I wanted so desperately to find a new mascara to love but this one certainly isn't it. I don't normally write product reviews, but I strongly recommend to skip this one! « less

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Community Pulse

Profile picture of Nicky B
Nicky B
Dry Skin

What is the best mascara to hold a curl on straight lashes? I’ve tried tons and the only thing that seems to work for me is the too faced waterproof mascara. Just trying to see what works on everyone else.

Community Post Like Button1 Likes
Profile picture of Molly Hathis
Molly Hathis
Dry Skin

Roller lash by Benefit! The trick is to have the curve towards your lash and literally roll it away from you. I started using that one and havent used a lash curler since!

Profile picture of anise
Dry Skin

anyone know good mascaras or lash curlers for my lashes? I have very thick, long, and very straight lashes and nothing seems to hold them long enough

Profile picture of uglie vegan
uglie vegan
Combination Skin

does anyone know a good vegan alternative mascara for loreal voluminous curved brush/carbon black?

Profile picture of Harley W
Harley W
Combination Skin

benefit roller lash is amazing! i recommend getting the smaller size because it’s cheaper and lasts really long! i’ve had my mini for about 3 months and i’m just now running out. for sure one of my holy grails