I have recently gotten into highlighting and contouring my face. I had been using Maybelline's lumi highlighting concealer, but found it is pretty watered down and doesn't give me the pigmentation I want under my eyes to highlight and contour my face. So I went to Ulta and tried different products. I tried on one product that had three different colors (yellow, red, and a brownish) I had to mix together on my hand before applying. The woman who helped me swore on this product and said she used it everyday. However, watching her mix up the three colors on her hand before applying it under my eye made me think that extra step wasn't necessary. Plus the product seemed to really crease under my eye which didn't flatter it at all. I then came across lemon-aid and fell in love. It's the perfect shade for my fair skin and also is highly blendable. It doesn't crease and lasts all day long. It really does a fantastic job at highlighting the areas of my face to brighten up my eyes. « less

I rarely write reviews, but when I saw all the positive reviews for this product I was surprised and decided to chime in. I have light brows that fade out to almost nothing on the ends. I was hoping this product would make even the slightest bit of difference in volume or amount of hair growing. I was religious about putting this on every day until the tube ran out. There was absolutely no difference between day 1 and when it ran out. None. I also don't think it helped my makeup stay on any longer. Not at all worth it.

I purchased this after an Ulta employee recommended it. I was looking for a product to help my eyebrow pomade stay on while in the pool. The results of this product were completely unexpected! My brows have been very sparse after plucking them into a thin line back in high school and they have never grown back. After using this product for about 1.5 months my brows are back. They are not as thick as they were when I was younger but I feel confident that if my brow product comes off in the pool, I will not look crazy. Give it a try you will not be disappointed. I apply this mostly at night as a conditioner. As far as it helping your brow product stay on, I would say it's just ok. 

I really love the subtle shimmer and brightening effect that you get from this highlighter, and it has such a silky smooth texture too. You can highlight, brighten under the eyes, or even mix it with your foundation for a luminous and dewy glow! What I've also noticed over time (especially upon comparing it to e.l.f.'s $3 version) is that while you can sheer out the pink, the silvery-white shimmer sort of "clings" to your skin and stays put, almost like a stain would do.My only real gripe with this product is the packaging. The glass bottle makes it nearly impossible to use all of it up, because the product itself is just thick enough that it doesn't really move when you tilt the bottle. Even after leaving it upside-down and letting it all seep down, I still couldn't really get it all with the brush. Considering what I paid for this stuff and how good it is, I really don't want to have to waste any of it! I almost took off one star because of this, but the five-star rating solely reflects the quality of the product itself. Less

I used to have better brows back in the day (27 now) but due to over tweezing they look pretty sad. I've already gone through the whole product and have defiantly noticed hair in places that were more sparse. Since I had excising hair before, it really did bring those hairs back to life. Would it would for someone who never had fuller brows to begin with? Probably not . It for sure helps my products last longer throughout the day as well. I will absolutely be buying another one again and again!