When I first bought this, I actually hated it. I felt like the SPF ingredients caused it to smell strongly of sunscreen, the formula was too thick, it looked horrible with my setting powder, there wasn't enough coverage and it wasn't matte enough. I had been using a luminous foundation before because I liked the semi-coverage in which I covered with powder for a matte look when I wanted to. But.....one day I invested in a magnifying mirror, and the foundations I had been using before, well, let's just say that they were VERY obvious-looking when looking at my face in a magnifying mirror. I was rather horrified by what I saw and I decided to trash all of the foundations I had been previously using because they made me look like a cake face in the magnifying mirror. This was the only foundation I was left with.And it was the only one with a completely NATURAL finish that was virtually INVISIBLE when looking at my skin through the magnifying mirror. It has a beautiful natural coverage that truly looks like your real skin!As for the original flaws I found with this product, I found that the thick formula and the SPF smell no longer bothered me because it lasted all day long and the SPF is always a plus!Additionally, I found in order to make a matte look with this foundation, it's best to use a mattifying primer underneath vs. a mattifying powder over top. This is a very luminous finish, so powder on top can look a little weird. But nonetheless, the fact that it provides really good coverage for how natural it looks, lasts all day, protects your skin from the sun, and is vegan, makes it my favorite foundation. Less