“There’s actual options for people who look like me, where was this company 10 years ago?” Jackie Aina asks her 3.5 million YouTube followers in one of her videos. The company that she’s referring to is Mented Cosmetics, and it’s only one of the Black-owned, inclusive brands that Aina has supported in her quest for inclusion within the beauty community. The best part? She’s definitely not the only deep-skinned influencer advocating for diversity. In the past decade, countless makeup and skincare brands have expanded their shade ranges to be more inclusive to deeper skin tones. And that’s not all. Many new beauty lines have launched with the sole purpose of catering to people of color - those who had previously had trouble finding their foundation shade in the drugstore makeup aisle. Mented Cosmetics began with the purpose of creating the best nude lipstick for women of color, and has become one of the best Black-owned vegan beauty brands for all. The Lip Bar is a natural beauty brand that’s beloved by people of all skin tones - including former First Lady Michelle Obama! If you’re looking for a makeup brand that understands you and your complexion, shop these top beauty lines for deeper skin tones.
“Beauty comes in every color, and we intend to wear them all.” UOMA Beauty has always let you get up close and personal with your makeup routine - from the 51 shades and 6 unique formulas in the Say What?! Foundation, to the Badass Icon Matte Lipstick that turns you into exactly that. Each product is designed to flatter both extremely fair and ultra-deep skin tones, and the brand’s dedication to the Black community extends far beyond just beauty. It was UOMA founder Sharon Chuter who helped launched the #pullupforchange campaign in June 2020, challenging brands to show their support for Black Lives Matter by publicly releasing the number of Black employees they have at their organizations. And the #RiseUpSpeakUp campaign encouraged the community to purchase face masks while speaking up against the social issues that made the 2020 presidential election so important. But back to the makeup products, they’re really good for deeper skin tones. “Say goodbye to the era of one formula fits all and enter a world of new possibilities,” the UOMA Beauty website says. “Find your skin kin, find your complexion perfection.” Yes, please!
Founded by high-fashion model and Versace muse Iman in 1994, this surprisingly affordable beauty line is designed for women of color. It “works to meet the skincare needs in African American and multi-cultural makeup that other companies were lacking,” and is quite ahead of its time. IMAN had to personally mix foundation shades for makeup artists to use on her deeper complexion during her modeling days, and launched the brand as a way to provide other women of color with the proper shades that she always deserved. Second to None Luminous Foundation is a sheer, Vitamin E-infused face powder that leaves you with a dewy radiance - and comes in 11 shades. While that may not seem like a lot compared to 50+ shade ranges from Fenty or Make Up For Ever, remember that this product is made for women of color. It fits very light-skinned, medium-toned, or deeper-skinned Black women to create a runway-ready complexion, and looks even better when paired with the brand’s Luxury Matte Lipstick. Another fun fact? IMAN isn’t just a successful model and entrepreneur in her own right, she’s also the widow of the late, makeup-loving David Bowie. That means that she knows how to create rockstar-worthy beauty that takes center stage and lets you express your individuality!
“We created Mented Cosmetics because we believe every woman should be able to find herself in the world of beauty, no matter her skin tone.” Harvard graduates KJ Miller and Amanda Johnson founded the brand on a quest to find the ideal nude lipstick shade for women of color. It’s safe to say that they achieved that, and so much more. Jackie Aina is one of the most outspoken voices for Black women in beauty, and even says that she wished Mented Cosmetics was around 10 years ago to help find makeup for people who looked like her. What a compliment! Mented is an upscale brand that is specifically designed for deeper skin tones, and every lipstick, eyeshadow, and foundation is perfectly pig(Mented) to provide a flawless look and nourish your skin with moisturizing, pure ingredients. The brand’s nude Matte Lipstick is unrivaled, but you should also try the Skin by Mented stick foundation for a lightweight, non-cakey foundation that leaves you with a dewy finish!
Here’s the thing - finding the right makeup products for deeper skin tones isn’t just difficult, it can also be expensive. It’s often the most luxury, high-priced brands that offer a wide range of shades, and locating the perfect hue in the aisles of the drugstore seems next to impossible. Until now. Black Opal is the drugstore brand for deeper skin tones that everybody needs in their collection. It features seven types of foundation to fit your skin’s texture - along with a selection of colors to flawlessly match your complexion. A favorite in the MIRA BEAUTY community? TRUE COLOR Skin Perfecting Stick Foundation SPF 15. It’s made with The Shade ID™ technology that uses multi-colored chromatic pigments to adapt to your personalized skin tone, and neutralize imperfections like blemishes or dark circles for a flawless finish. Several MIRA guests say that TRUE COLOR is one of the best stick foundations, ever, and the fact that it’s enriched with Vitamins C and E plus SPF is just an added bonus. Try this $11 foundation that 100% of our community says is high-coverage, long-lasting, and glowy… along with the rest of the Black Opal lineup that loves your deeper skin tone.
Sorry, Fenty… but Make Up For Ever did it first. The brand’s Ultra HD Invisible Cover Foundation has included 40+ shades since 2015 - providing a flawless, poreless, second-skin finish that 95% of MIRA guests say is color correcting and smooth. The foundation is now available in 50 colors to match fair, medium, olive and very deep skin tones - formulated with Hyaluronic Spheres for hydration and Silica Powders to blur imperfections. There’s a reason that Ultra HD is often found in the bags of celebrity makeup artists and beauty influencers, and it’s not just the diversity aspect. It has a comfortable formula that stays on for 24 hours, hydrating the skin and creating a natural complexion that’s perfect for both glam and simple makeup. Like your everyday looks for Zoom school, perhaps? Make Up For Ever understand you and your skin, and you’ll never be disappointed with this cult foundation by your side.
Easily one of the most recognizable brands for deeper skin tones on this list, Rihanna’s collection has become a phenomenon in the beauty community. Fenty made headlines in 2017 when they launched 40+ shades of the Pro Filt'r Soft Matte Longwear Foundation, and Rihanna personally created hard-to-find shades for those who had spent years searching in vain. Sure, they weren’t the first to launch an expansive range of foundation shades… but the beauty community followed Fenty’s lead and made 40-50 shades the norm, rather than the exception. It’s not just the foundation that’s inclusive to deeper skin tones, but the rest of the Fenty product lineup as well. Match Stix Trio is a contouring set that’s available in four shade groups - Light, Medium, Tan, and Deep - to guarantee that your contour is always snatched for your skin tone. The brand also features a shade finder quiz on the website - letting you discover your ideal color and reach complexion perfection with hand-picked Fenty face products for you. Get Rihanna levels of glam and inclusivity with these diverse products for deeper skin tones!
It’s a revolution, indeed. Revolution Beauty has been challenging industry norms since the brand was founded in 2014 - launching makeup and skincare products with wider shade ranges and powerhouse ingredients that take your complexion to the next level. We could talk forever about the brand’s vegan skincare products and body brushes that give a new meaning to “glow all out,” but first… let’s take a look at the Glow Splendour Bronzer. Many people with deeper skin tones struggle to find the best foundation shade, let alone a bronzer that’s rich enough to add warmth to the face without looking orange or ashy. But this Revolution Beauty favorite has six shades for deeper skin to create a healthy radiance and fake a sunkissed glow for every season. With a blendable formula that can be easily built up for a variety of looks, the Glow Splendour Bronzer may be used for a subtle touch of color, dramatic contour, and anything in-between. It’s only one of the Revolution Beauty products that’s gorgeous for your rich complexion, and it’s about to become your new favorite beauty line!
"For black women in particular, we are reminded everywhere we go, on a daily basis, multiple times throughout the day, that we are second," Beauty Bakerie founder Cashmere Nicole told Teen Vogue. "You go into a store, and you are bending down to nearly the ground to get your shade, or you go to a beauty store's website, and when you're looking for your shade you're scrolling to the bottom of a list.” It’s a heartbreaking quote that was true only a few years ago. However, thanks to brands like Beauty Bakerie, shades for deeper skin tones are becoming more front-and-center in the beauty world. Cashmere Nicole is a Black woman entrepreneur who has advocated for diversity since she began Beauty Bakerie in 2011 - featuring sweet products that cater to people of all skin tones and types. Even Beyonce’s makeup routine includes a few Matte Lip Whips! Besides the setting powders, foundations, and eyeshadow palettes that look dazzling on deeper skin tones, the brand also ensures that their team has diverse representation. According to the website, the Beauty Bakerie executive team is 75% Black, while the Board of Directors also comprises 60% Black individuals.
Mother has been an icon in the beauty industry for decades, a force of nature that has worked on more runways and photoshoots than the A-list celebrities who worship her. That’s why each product in her Pat McGrath Labs collection is geared towards people of all skin tones! Violet Chachki, an extreme Mother stan, is on the fairer side… while McGrath’s good friend Naomi Campbell loves these beauty products for her deep skin. She even has a beauty kit named after her! There’s plenty of focus on foundation and concealer shades for women of color in the beauty world, but let’s take a second to talk about eyeshadows. Many deeper-skinned individuals struggle to find the right colors that truly make their eyes pop - and that will never be an issue with Pat McGrath Labs. Each eyeshadow formula is buildable, blendable and oh, so pigmented - leaving you with a luxury look that even the world’s top supermodels would love. Mothership V: Bronze Seduction Palette is one of MIRA’s top picks - with ravishing rose gold, couture crimson, and molten metallic bronze to add dimension to deeper skin tones.
"We're about complexions and that's why we started," Cover FX founder Victor Casale told Byrdie about his brand. He also said that he would be personally angry with himself if somebody was unable to find their correct shade within the 40+ offerings, which is how you know that Cover FX is a genuine brand for deeper skin tones. Casale is a former chemist at MAC, and formed his company as a way to help people feel good in their own skin - regardless of conditions like eczema or a unique tone. You won’t just find 100% vegan and cruelty-free ingredients within these makeup and skincare products, you’ll also know that you’ll always be able to find your complexion fit. Always. Cover FX even has fun and sparkly products like the Custom Enhancer Drops! An influencer favorite, these liquid highlighters can be worn alone or added to your perfectly-matched foundation for a subtle radiance. Choose your favorite from the nine colors and know that it will look luxe on your skin!
Shop all the best beauty lines and brands for deeper skin tones on MIRA.