Imagine it - you’re watching the latest YouTube video from your favorite beauty influencer, like you always do after your last Zoom class. And although it’s a halo eye tutorial, you just can’t take your eyes off their lips. Maybe it’s because they’ve spent the last two minutes ranting about the importance of primer (looking at you, NikkieTutorials,) or perhaps it’s because of the gorgeous shade of lipstick they’re wearing. Yes, let’s go with that. Lipstick is a quintessential beauty product that can make or break your look, and you know you can trust a shade not to smudge, fade, or dry out when it’s personally approved by the top beauty experts. AKA, influencers. After all, they spend tons of time in the public eye, and the last thing Nicole Guerriero needs is lipstick transferring to her teeth while taking selfies with fans at a convention. Not cute. Every influencer has their own lipstick preference - from nude lip gloss and matte pink to bright red and everything in between - and you can choose which one to recreate based on your fave. The best part? You don’t have to search too hard to find your favorite influencer-approved lipsticks, and we’ve rounded them all up below! Let your lips do the talking with these beauty influencer favorite lipsticks, categorized by skin tone!
NikkieTutorials loves the MatteTrance lipsticks by Pat McGrath Labs. Like, really loves them. She calls Pat McGrath her idol and inspiration (just like Violet Chachki!), and even dedicated an entire video to testing out vibrant shades of the MatteTrance Lipstick. The 17-minute video includes a lot of McGrath fangirling, and swiping on rich hues that look flawless with Nikkie’s porcelain complexion. One of her favorites? Omi, a mid-tone rose inspired by supermodel Naomi Campbell - in true cute-meets-couture Pat McGrath fashion. “It’s more of a red nude neutral, a more vibrant nude color,” said Nikkie as she admired the soft red shade. She continued to rave about the creaminess, pigmentation, and lightweight feel of this luxurious lipstick, and our MIRA community agrees it’s as incredible as Nikkie says. But we still can’t stop thinking about the color, as the rosy radiance of Omi proves that neutrals are anything but boring, and that fair skin tones can easily rock more bold hues without the fear of looking washed out or too intense. Go full Nikkie and apply this color with your favorite contour and highlight effects - it will become your go-to fall lipstick!
Taylor Wynn is a rising beauty influencer whose legion of YouTube followers and burgundy lipstick enthusiasts is growing everyday. People (and by people, we mean us) love the pale-skinned beauty’s raven hair and red lip combo, and we’re still not convinced that she isn’t a modern day Snow White. How does she get the long-lasting, wine-stained lips that look flawless on her fair skin? Superstay Matte Ink Liquid Lipstick, a drugstore cult favorite that delivers insane staying power and pigmentation. Founder is a berry red, vibrant hue that simply lights up her face, and completes her fall makeup looks with major vamp vibes. And it will do the same for you! Indulge in up to 16 hours of wear that 97% of MIRA guests say has extreme staying power, and 90% agree is ultra-hydrating. But we don’t need data to tell you that this Maybelline favorite is a must-have, as all you need to do is look at Taylor’s vixen-like lips that complement her porcelain complexion.
“It’s a little bit pinky, but it’s got that really nice soft peach undertone to it,” says Katy, or LustreLux, about MAC’s Satin Lipstick in Peachstock. “Really beautiful color. I’ve seen this work really well on very fair skin tones, and on really deep skin tones. It’s like a universal nude lipstick.” Katy isn’t kidding about this lipstick’s versatility, and Peachstock looks muted in the most gorgeous way on her medium skin. The beigey, peach shade is similar to the natural color of your lips, yet adds a subtle boost of vibrancy to complete your sweetest looks - whether you’re owning a smokey eye or simple inner corner shimmer. Traditional makeup lovers will be thrilled about this classic bullet lipstick, which provides a creamy and cushiony feel and medium-to-full buildable coverage, helping you look as easygoing or extra as you’d like. MAC is a beloved makeup brand that’s adored by everybody from influencers like Katy to celebrity makeup artists to RuPaul’s drag queens, and you’ll be feeling simply peachy with this lipstick for medium skin tones.
Who doesn’t love a good Colourpop influencer collab? Especially from our Aquarius queen, KathleenLights. She’s been known to wear a variety of lipstick shades that flatter her sometimes fair, sometimes tan complexion - and medium skin tones will feel ethereal and elegant with Moonchild. This high-shine gloss provides medium, pearlescent coverage - a pinky nude with gold glitter to add illumination to your makeup looks. “This color has just the right amount of pigmentation,” says KathleenLights, “it’s not too sheer, it’s not too opaque to where it looks weird on the lips. You can just throw it in your purse.” Indeed you can, and this ultra-moisturizing gloss provides a non-sticky, shimmery effect that keeps your lips hydrated at all times. Even through the drying winter and fall weather. Speaking of which, the gold specks and pinky tone of this gloss create the ideal mix of sweet and sultry - ideal to wear for your upcoming virtual holiday parties!
It’s not always easy to find the best red lipstick for you. Especially one that won’t fade after eating or bleed outside lip lines, and looks electrifying with your olive skin. Of course, you can always count on glam queen Desi Perkins to provide the best makeup recommendations - and she claims that the Holy Grail Matte Liquid Lipstick in Phoenix is just that, a holy grail product. This fiery red is her go-to that she claims “makes your whole face pop, and your teeth look extra white.” It even passed Perkin’s real test of whether a lipstick is the real deal - and stayed perfect on her pout even after eating a meal of “greasy tacos.” Perkins is a proud Latina, after all, and has spoken about finding the right beauty products to fit her beautiful olive skin tone while still providing all the key benefits - non-smudging, staying power, pigmentation and a lightweight texture. This influencer-approved liquid lipstick is a holy grail in every sense of the word, and you’ll be feeling as hot as Desi with this fiery red shade.
It’s hard to take your eyes off Teni Panosian. Look at her, she’s stunning… and can own just about any lipstick shade she puts on. However, this Armenian beauty influencer definitely has her favorites. While she’s generally a nude lipstick enthusiast, and gives us major Kim Kardashian West vibes while rocking her favorite warm browns and soft pinks, she can also take a walk on the dark side. And does so effortlessly with the Velvetines Liquid Matte Lipstick in Salem by Lime Crime. This rich, chocolate-esque brown shade looks exquisite with Teni’s olive skin, whether she’s rocking a simple wash of neutral eyeshadow, or the dramatic smokey eye effects she’s known to create on YouTube. In addition to the vampy color, Velvetines also has top MIRA ratings for being lightweight, long lasting, pigmented, and hydrating - helping you own your best fall makeup looks with Teni’s dramatic flair.
Jackie is a fierce advocate for inclusivity and diversity in beauty, as evidenced by the #pullupforchange campaign she launched in June 2020 in support of Black Lives Matter, and her outspoken views on the lack of nude makeup shades for women of deeper complexions. Her contributions to the makeup world have made lasting change, and there’s no better way to celebrate Jackie than with one of her favorite lipsticks - Matte Lipstick in Peach Please by Mented Cosmetics. This Black-founded beauty brand makes products designed specifically for women of color, and in fact began a mission to create the perfect nude lip for deeper skin tones. It’s a match made in beauty heaven for Jackie, and she agrees. “There’s actual options for people who look like me, where was this company 10 years ago?” she asks in a YouTube video. Peach Please is a sweet, peachy nude that provides extreme pigmentation, staying power, and a touch of natural radiance that looks incredible on deeper skin tones, and your routine will never be the same after you’ve loaded it with Mented Cosmetics favorites!
“One of my favorites,” Shayla Mitchell, or MakeupShayla, says about the Plush Pout Lip Gloss in Uncensored 2.0. “Nice, neutral but kind of dramatic.” An accurate way to describe this high-shine, luxurious nude lip gloss - which you can wear alone for a sheer effect or over your favorite nude lipstick to achieve influencer levels of glam. This gloss looks simply gorgeous on Shayla’s deep skin tone, and even provides a cooling effect that helps you fake a fuller pout. It makes sense that this lippie is beauty influencer-approved, as Artist Couture was founded by none other than shimmer lover and makeup artist Angel Merino, or mac_daddyy on Instagram. A shimmery, long-lasting, and lightweight gloss that’s approved by two of your favorite beauty influencers? That’s why you need Plush Pout in your beauty collection.
We all fell in love with Nyma Tang after watching her blend out Selena Gomez’s adorable Soft Pinch Liquid Blush on her cheeks, in her Rare Beauty review video that’s been watched nearly 3 million times. Wow. And you’ll be even more obsessed with this radiant beauty influencer after trying out her favorite nude lipsticks - which range from high-end products to drugstore favorites. Like Jackie Aina, Nyma is dedicated to finding the right lip products for women of deeper complexions, and you’ll find plenty of exquisite options in her videos. Our favorite? Color Statement Lipstick in Teddy Bare, and Nyma’s too. This daring, rich pink will truly stand out against your deeper skin tone, and makes the perfect nude that won’t wash you out or appear barely-there. Because in 2020, most of us understand the struggle of getting a nude lipstick to show up properly on Zoom calls. Once you try this $6 nude, which also happens to be a great drugstore makeup dupe for the MAC Matte Lipstick in Double Shot, you’ll never go back.
Shop all the best lipsticks worn by your favorite beauty influencers, all on MIRA!