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Home>Blog>Beauty Brands Taking a Pro Voting Stance

Beauty Brands Taking a Pro Voting Stance

MIRA BEAUTY • updated Oct 23, 2020
Beauty Brands Taking a Pro Voting Stance

Get ready to vote alongside your favorite makeup and skin care brands

With the U.S. election less than one month away, everybody is doing their part to encourage voter registration. Instagram is flooded with resources on mail-in ballots, Kylie Jenner has a link in her bio to quickly see if you’re registered - oh, and Michelle Obama even launched a red lipstick with The Lip Bar to promote voter turnout. Which is something we didn’t even know we needed until now. Many of your favorite makeup and skin care brands are going the extra mile to ensure that every American feels that their voice is heard - from sharing resources on IG stories to partnerships with nonprofit organizations to fight the many injustices in this country.  Your vote matters. You have the power to help create lasting change and stand up for your rights - and you can do it while rocking a gorgeous lipstick from one of your favorite progressive beauty brands. After you’ve tripled-checked that you’re registered to vote and/or sent in your ballot, check out these makeup brands that are taking a stand and promoting voter registration for every generation.

The Lip Bar

Matte Liquid Lipstick by The Lip Bar
Source: The Lip Bar

Just when you thought that you couldn’t love Michelle Obama any more, the former First Lady collaborates with your favorite Black-owned vegan beauty brand to launch the most gorgeous red lipstick, ever. Bawse Voter is a matte, cool-toned red that looks flawless on all skin types, and 40 percent of the proceeds go to When We All Vote, a nonprofit organization on a mission to “increase participation in every election and close the race and age voting gap by changing the culture around voting, harnessing grassroots energy, and through strategic partnerships to reach every American.” The Lip Bar has always been dedicated to inclusivity and progression, and Michelle Obama’s history speaks for itself. Just like her husband Barack, she’s an American icon with extreme dedication to the greater good… and you can support her legacy by placing your vote this November. Oh, and looking like a boss in red lipstick.

Uoma Beauty

Savage Black Magic Color Palette by UOMA Beauty
Source: Uoma Beauty

“A time comes when silence is betrayal.” It’s one of the most famous quotes from Martin Luther King, Jr., and the basis behind Uoma Beauty’s mission and makeup products. It was UOMA founder Sharon Chuter who launched the #pullupforchange campaign in June 2020, challenging brands to show their support for Black Lives Matter by publicly releasing the number of Black employees they have at their organizations. And this passion for change has only continued in the months before the election, with Uoma Beauty encouraging their Instagram followers to not only get out and vote, but speak up against the social issues that make this election so important. After you’ve purchased the brand’s “Silence is Betrayal” face mask from the #RiseUpSpeakUP campaign, let your eyes do the talking with the Savage Black Magic Color Palette… and wear both in your post-voting selfie with your “I Voted” sticker.

Benefit Cosmetics

Precisely My Brow Eyebrow Pencil by Benefit
Source: Benefit

The only thing more empowering than a set of flawless brows? Making a difference by casting your vote on election day, and Benefit Cosmetics is here to help with both. The brand has shared a variety of resources on social media - including registration deadlines, phone numbers, and tips on how to vote by mail or in person. Since these can vary by state, the amount of beauty brands, celebrities, and other public figures spreading awareness can be extremely helpful as we get closer to election day. You may realize that you need to re-register after moving, or send in your ballot by a deadline… but don’t fret, as there’s still time! Just know that it’s not only Benefit’s Precisely My Brow Eyebrow Pencil that’s in your hands… but the power to create lasting change with your vote!

Milk Makeup

KUSH Mascara by Milk Makeup
Source: Milk Makeup

Milk is a brand that’s all about expression - whether it’s through cream bronzer, cannabis-infused mascara, or a vote for your favorite presidential candidate. Preferably, all of the above. When the brand isn’t launching innovative products that pave the way for gender inclusivity and unique makeup techniques, they’re encouraging their 2 million Instagram followers to get out and vote. And they’ve been doing it for months now! Just like you don’t let friends leave the house with bad brows, you don’t let them skip elections, either - and Milk Makeup posted about #RegisterAFriendDay back in July. This encouraged followers to tag their friends, share the post, and text the number you needed for voter registration… all with 100 days left before the election. Milk continues to show their support for real issues and share voter resources on social media, just in case the brand’s lineup of clean and modern beauty products wasn’t enough reason to be obsessed with Milk Makeup.

NYX Professional Makeup

Can't Stop Won't Stop Foundation by NYX Professional Makeup
Source: NYX Professional Makeup

Between all the Halloween makeup posts, you’ll find more than a few voting resources on NYX’s Instagram. These posts are part of the brand’s #wecantstopwewontstop campaign, named after the Can’t Stop Won’t Stop line, and range from funny quotes and memes to all the numbers you need to text and register. Just like The Lip Bar, the brand partnered with When We All Vote to guarantee that everybody’s voice is heard, and encourage registration in the days before the election. And we mean that literally, as NYX’s email promos even contain numbered countdowns! Head to the link in NYX’s Instagram bio to register to vote, if you haven’t already, and shop the brand’s Can’t Stop Won’t Stop concealer, foundation, and setting powder to pump yourself up for election day.

Biden Beauty

Biden Beauty
Source: Biden Beauty

There are plenty of makeup brands that take a stand, but Biden Beauty takes it to the next level. Yes, beauty products inspired by presidential candidate Joe Biden. Who knew? While he’s not exactly a beauty aficionado himself, Biden Beauty popped up on social media in early October, with an anonymous group selling a blue blending sponge and Biden merchandise. Posts like “Beat your face, beat out Trump” and “Beauty has always been political” are getting a lot of attention on Instagram, and 100% of the proceeds from the fast-selling line will be donated to the Biden Victory Fund. While the group behind Biden Beauty was initially unknown, it was later revealed to be David Yi and his men’s grooming website, Very Good Light. They launched the brand as a way to motivate the beauty community to vote blue, and sources say that they may even be launching a Kamala Harris line of makeup products soon!


The Hydrocolloid Pimple Patch by Starface
Source: Starface

“Elections would look very, very different if young people felt empowered and actually felt like their vote meant something,” said Starface co-founder Brian Bordainick. “To be able to be a part of that narrative, I think it’s extremely important, as a brand.” Indeed, there’s no shortage of the incredible things that Starface does for the beauty community - besides just treating acne with hydrocolloid patches that zap zits overnight and protect against bacteria. The brand also works with a variety of nonprofit organizations and institutions to make a difference in the community - including the Hetrick-Martin Institute for LGBTQ+ Youth, The Black-Led Movement Fund, and Black Thrive. And now they’re taken it a step further by launching Vote Stars, limited-edition hydrocolloid patches with the word VOTE, in partnership with the Alliance for Youth Action to build political power for young people across America. Proceeds from these pimple patches will go to AYA to promote voter turnout, and you can reduce blemishes while knowing you’re contributing to far greater things. Since Vote Stars are only available for a limited time, be sure to get them while they last - and stock up on Starface’s original Hydro-Stars The Hydrocolloid Pimple Patch to effectively treat acne overnight in case of emergencies.


Rose Gold Eyeshadow Palette - Sunset
Source: e.l.f.

Your favorite drugstore beauty brand understands the importance of the 2020 election, which is why e.l.f has chosen to participate in the Time to Vote movement. Started by major brands like Patagonia, Paypal, and Levi Strauss Co., this motion encourages companies to provide their employees with paid time off (PTO) to get out and vote on election day - increasing voter turnout and promoting a new type of company culture. Over 1,000 brands like Glossier, Benefit, and e.l.f have already taken the pledge to participate, and you can show your support even further by rocking an e.l.f. eyeshadow look at the polling station. There’s major beauty in voting, and the Rose Gold Eyeshadow Palette - Sunset will create everyday rose gold makeup looks to inspire confidence in more ways than one.

Range Beauty

Undertone Foundation by Range Beauty
Source: Range Beauty

Range Beauty was founded on the premise of inclusivity, as founder Alicia Scott started the brand after noticing a lack of diversity in foundation shades within the beauty world. These days, it’s not just Range Beauty’s Undertone Foundation that makes everybody feel included - but the brand’s sharing of pre-election resources and partnership with The Verticale. This is a newly launched editorial and shopping website with a “Brands That Vote Shop,” featuring a list of brands (including Range Beauty!) that have pledged to donate a portion of their proceeds to the nonpartisan movement I am a voter.® You get to look good and feel good knowing that you’re helping to increase voter turnout, and support one of the best Black-owned vegan beauty brands around? Sounds like a major win-win to us!

Registered to vote? Treat yourself to makeup and skincare products from these pro-voting beauty brands, all on MIRA!