Celebrities have always had a place in the beauty world - whether it’s with a custom eyeshadow palette like Gwen Stefani’s Urban Decay collab back in 2015, or Zendaya’s glowing skin looking back at you from a Covergirl ad. But in recent years, these beauty ventures have transformed from side projects to full-time gigs, as the most famous actors in Hollywood have branched out and founded their own celebrity makeup or skin care lines. We’re talking foundations, blushes, lipsticks and eyeliners designed by your favorite A-listers to recreate their most glamorous looks, and we’re here for it. In hindsight, it makes sense that celebrities would know a bit about beauty. They spend hours in the makeup chair - getting powdered up by day while filming their hit TV shows and glammed up by night before attending galas and film premieres. Yet are still expected to maintain glowing skin that’s free of acne, blemishes, or imperfections… not an easy feat. But actors still somehow manage to look flawless all the time, and are now willing to share their best beauty tricks with these custom products. Amp up your celebrity makeup routine with these actor-founded beauty brands you need to know!
At some point, nearly everybody struggles to find the right beauty products that vibe with their skin. Even gorgeous actresses like Jessica Alba. Honest Beauty is a wellness brand that she founded in 2011, which began with baby products and expanded into an empire that includes clean skin care and makeup products. Alba has always been dedicated to a natural and clean lifestyle, and discovered that she was unable to find clean, simple, and effective products that didn’t irritate her skin - which was constantly under heavy makeup. So she created her own! The Honest Company has a high-quality lineup of beauty products that are kind to the environment and even the most sensitive skin - formulated with botanically charged ingredients for outer and inner beauty. While staying inside in 2020, why not try a hybrid makeup and skincare product that infuses your complexion with vitamins and good vibes? CCC Clean Corrective With Vitamin C Tinted Moisturizer is a 6-in-1 multitasker that “primes, perfects, protects, blurs, brightens and locks in moisture for up to 12 hours.” Even out your skin’s tone and texture while achieving the glowing skin (thanks, Vitamin C!) you’ve always wanted, and even protect against aging effects and the sun’s rays with built-in SPF! Jessica Alba is 39 years old, but looks about ten years younger… so you know you can count on the anti-aging, hydrating, and skin-beautifying abilities of this clean celebrity makeup brand.
The term “triple threat” is commonly used to describe the most talented of Hollywood’s elite - acting, singing, and dancing their way to superstardom. Lady Gaga has definitely earned this title over her decade in show business, and now you can also add “makeup founder” and “entrepreneur” to her impressive resume. Haus Laboratories was launched in 2019 after plenty of hype, with a collection of eye and face products to recreate some of Gaga’s most daring looks. Glam Room Palette No.1: Fame is a master product for celebrity makeup, with 10 shades ranging from pale peach and rose gold to metallic burnt red and jet black. Use them for Gaga’s more simple eye effects (yes, she has them) or mix and match for Gaga’s many Grammy looks that have become synonymous with her artistry. You’ll also love the Eye-Dentify Gel Liner, which is available in 20 colors and finishes for everything from a simple black wing to the floating white liner that Gaga and Ariana Grande wore in their “Rain on Me” music video. “This is our Haus. Your Rules.” It’s not just the brand statement, it’s also a symbol of Gaga that inspires you to express yourself for the unique being you are… because you were Born this Way!
There are quite a few words we could use to describe Fenty Beauty - innovative, gorgeous, groundbreaking, the reason we’re so obsessed with shimmer. Just to name a few. But there’s one that really sums up this celebrity makeup brand: Rihanna. The actress, singer, and beauty guru truly puts her heart and soul into every single Fenty product. Like the Pro Filt’r Soft Matte Longwear Foundation that made headlines in 2017 for its inclusive, 40+ shade range, or the Stunna Lip Paint Longwear Fluid Lip Color that features colors like universal red and Halloween-esque black for a striking, soft matte finish. And don’t even get us started on the Killawatt Freestyle Highlighter Duo in Trophy Wife, a shimmery gold that looks luxurious on the cheeks and adds a pop of sparkle to your inner eyes for a simple makeup look. We just really love Fenty Beauty, okay? And you will too, as the brand isn’t just one of the best celebrity makeup lines in recent years, but as popular in the beauty community as it is in Hollywood. All your favorite makeup YouTubers are as obsessed with these products as we are, and Rihanna has become a certified beauty influencer with these inclusive products designed for people of all skin types and tones.
When she’s not fighting off monsters in The Upside Down, Millie Bobby Brown is playing with makeup like the rest of us. That’s why the 16-year old Stranger Things actress decided to start her own clean beauty line, Florence by Mills! Florence is the name of Millie’s (or Mills) great-grandmother, who the young actress looked up to for her free spirit, and this line is a symbol of expression that’s all about “defining beauty on our own terms. No rules. No struggle toward perfection. No boring beauty standards.” Sounds good to us! Florence By Mills has a vast and impressive product lineup, with makeup for the eyes, lips, and face plus all the skincare products you could ever want. It even has an eye balm, and we’re not going to lie here… our community is impressed that somebody as young as Millie knows the importance of an anti-aging routine and using eye cream! The product you should try first? Cheek Me Later Cream Blush. This type of formula blends more seamlessly into the skin than a powder, and Cheek Me Later includes kaolin clay to absorb excess oil and keep the color in place for a healthy glow.
Selena Gomez was working on her celebrity makeup line for over two years, and the community was buzzing about Rare Beauty. Would it be any good? Is it just another celebrity makeup line? What makes it stand out? All of these questions were answered with the brand’s launch in September 2020, and people were very impressed. NikkieTutorials and KathleenLights gave rave reviews to these face and lip products, and Selena’s mission went far beyond just physical beauty. Rare Beauty is also dedicated to mental health awareness, and vowed to raise over $100 million over the next decade to provide mental health services for underserved communities. Rare Beauty essentials are designed to make you look and feel good, and we’re especially fond of the Soft Pinch Liquid Blush. This liquid formula has a doe foot applicator, which you use to place a couple dots on each cheek and blend in with your fingers or makeup brush. As a result, you’ll bring a healthy glow and dimension to your cheeks that’s worthy of the best celebrity makeup looks.
Kim Kardashian West is a lot of things - beauty guru, influencer, pop culture icon, and believe it or not… actress! While she hasn’t graced the big screen in quite a while, she’s been in the spotlight for practically her entire life, and definitely knows a thing or two about glam makeup. KKW Beauty features all the beauty essentials you need for Kim’s signature looks, including neutral eyeshadow palettes to go from sweet to smokey in just a second, and contour sets that pay tribute to her longtime celebrity makeup artist (and contouring pioneer) Mario Dedivanovic. Speaking of which, she even expressed her love for Dedivanovic with one of our favorite products, the KKW x Mario 10 Pan Eyeshadow Palette. You can channel your inner beauty influencer with the more bold shades, like the brick red Albania, metallic blue Libra, and deep burgundy of Vegas - or keep it neutral (literally) with Loyalty and Miami. We’ve told you all about the more natural celebrity makeup lines, like The Honest Company, and KKW Beauty is a nice getaway when you’re looking for something a little more extra!
Since everything about Miranda Kerr is basically perfection, it makes sense that her organic skin care line is too. While clean beauty is becoming more and more popular these days, it was less of a “thing” back in 2009 when Kora Organics came to be. And Kerr doesn’t take the term lightly, either. She formed Kora Organics alongside “a team of researchers and consultants in microbiology, aromatherapy and organic chemistry who specialize in organic and natural formulations,” along with identifying active ingredients like Sea Buckthorn Oil and Green Tea that effectively treat your skin while keeping it healthy and protected. Long story short, these skincare products are the real deal when it comes to detoxifying, nourishing, and revitalizing your skin with the most clean ingredients. Noni Night AHA Resurfacing Serum is the go-to product for those new to Kora Organics - containing natural exfoliants and antioxidants like Noni Fruit Extract, Willow Bark Extract, Lemon Peel Ferment and Sicilian White Grapes to unveil your most glowing skin.
When you’ve spent as many hours in the makeup chair as Drew Barrymore has, you know that it’s not always easy to keep your skin healthy and moisturized - especially when layering on the stage makeup. That’s where Flower Beauty comes in. The brand has a selection of cruelty-free products that look beautiful on all, and show kindness to your skin. And eyes. And lips. Since Drew was a longtime spokesperson for Covergirl, she understands the value of high-quality and low cost products… so Flower Beauty guarantees that you’ll get all the best beauty products for under $20. Mix N' Matte Lip Duo is a favorite, a creamy matte lipstick and gloss to switch up your looks depending on your mood. Wear Violet Vixen alone for a bold matte lip that’s perfect for a night out, or choose a subtle hue like Tickled Pink and top off with a gloss for a shimmery sensation.
Founded by the actress and supermodel of the same name, IMAN launches all the best makeup for women of color. In fact, that’s the #1 goal with this celebrity makeup line. Second to None Luminous Foundation is a powder that you can wear alone for subtle coverage, or over your liquid foundation for a flawless, airbrushed finish. Cover up imperfections like dark circles with ease, and enjoy the brightness, blendability, and coverage of this top-rated IMAN product - the MIRA reviews all agree! The Black-owned brand also has the best concealers, face creams, and lipsticks that add dimension to your look while flattering medium to deep skin tones. Get the supermodel treatment with one of your new favorite celebrity makeup brands that’s all about inclusivity, and runway-ready beauty looks.
Victoria Beckham isn’t just a style icon, she’s also a beauty enthusiast with a lineup of ah-mazing makeup and skincare products. Each one is perfectly Posh, channeling the former Spice Girl’s jet setting lifestyle with the luxury products she wears every day. Yes, they’re on the pricier side… but these beauty essentials really are that good. Our suggestion? Start simple with the smokey eye that Mrs. Beckham herself is known to wear on the London streets. Satin Kajal Eyeliner is a highly-pigmented, smooth formula that you can drag easily along your lid without tugging or pulling - drying to a deep matte finish that stays in place all day. And since it’s 100% waterproof, you won’t have to worry about smudging or smearing, even in a city like London that’s known to rain all day. Okay, enough travel talk now. But Victoria Beckham Beauty is the celebrity makeup line that makes you look and feel luxurious, and we’d recommend pairing your liner with the Smokey Eye Brick- Tuxedo palette to become as big a smoke show as Posh is!
Put yourself into the makeup chair with all the best actor-founded beauty brands on MIRA.