Your Beauty. Less of the rest.

Mira Beauty was acquired by FemTec Health in 2021 because of a shared vision to revolutionize women’s healthcare. FemTec Health brings together science, data and technology to offer personalized products and healthcare solutions, to every woman, at every stage of her life. This means specialty care, wellness and prevention, reproductive care,  sexual wellness, mental health, chronic care, and beyond. Our BiomeAI platform uses AI and machine learning to really understand you, through consumer, genetic, microbiome and biometric data. Because, like your fingerprint, you are unique and so is your health and beauty care.

Our Story

Since starting Mira in 2017, our mission has been to help beauty lovers find the right products for their specific needs and preferences, no matter what they may be.

We started by building a community focused on helping each other find solutions before launching the world's first and most comprehensive beauty search engine and universal catalog in 2020. Ultimately, we knew that the very best way to help people figure out what will work best for their skin is to help them identify and try the right products before needing to fully commit to a purchase.

We evolved our offering to help curate products that address the expressed needs of our customers and allow them to try before they buy, discover relevant content and connect with brands that speak to them.

In 2021, we joined forces with FemTec Health to accelerate a shared vision to revolutionize how women's healthcare. We're excited to bring our deep expertise in developing data-driven consumer applications to the FemTec ecosystem.

We hope you'll join us for the ride!

- Jay & Brandon

Inclusivity through & Through
Accessibility of Information For All
Integrity through Transparency
Adaptability for Good

Let's Collaborate

Are you a beauty brand interested in connecting with customers looking to learn about and explore new beauty products? Contact us at [email protected]

Are you a content creator interested in helping your audience discover new beauty products, risk-free? Contact us at [email protected]