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Home>Blog>5 Vegan Beauty Brands to Know

5 Vegan Beauty Brands to Know

MIRA BEAUTY • updated Dec 10, 2020
5 Vegan Beauty Brands to Know

Meet the MIRA BEAUTY community favorite beauty brands your makeup bag has been missing.

The last few years have seen a massive change in the beauty community… with many brands transitioning to 100% vegan, cruelty-free beauty products. These products blur the lines between beauty and compassion - staying kind to our furry friends while featuring safe, non-harmful ingredients for clear skin and an even clearer mind. Looking for your new favorite vegan beauty brand? Check out these five below.

Cover FX

This brand is basically the go-to for anybody looking to clean up their makeup bag. Cover FX is 100% vegan and cruelty-free, uses only non-toxic ingredients, and is dedicated to helping you customize your beauty routine and find the safest, most appropriate products for your skin type. Not all skin is created equal, and nobody knows this better than Victor Casale, co-founder of Cover FX and former chief chemist at MAC Cosmetics.

Milk Makeup

While Milk Makeup has been around since 2014, the brand made the move to 100% vegan products in 2018 and has been totally owning it ever since. We can’t get enough of their vegan, paraben-free mascara and foundation stick, and roll-on bronzer is something we never even knew we needed until now. And then there’s skincare essentials like the Vegan Milk Moisturizer for a clean, natural glow. Milk is a minimalist’s dream.

Jeffree Star Cosmetics

Okay, “natural” is definitely not the first word that comes to mind when you think of Jeffree Star. But believe it or not, every product in his collection is vegan and cruelty-free. Every single one. This just shows that vegan products don't always have to be simple and minimalist - it's totally possible to stay vegan while playing with colorful shadow palettes and liquid lipsticks.


We can’t say enough good things about e.l.f. Their products are affordable, high-quality, and completely vegan. The brand is dedicated to staying safe for all skin types, while being kind to the environment and all our furry friends. And it doesn’t hurt that you can buy your favorite cleanser or makeup brushes at any local drugstore. Seriously, e.l.f is the best.


This cult beauty brand is committed to providing only the best, most natural products for hair, skin, and face. The Sea Foam Complete Face Wash uses enriching ingredients like algae, coconut water, and white tea to remove impurities and nourish your skin from the inside out, while Pacificia’s hair and facial sprays will keep you looking and feeling your best, even with the upcoming change in season and climate. Pacifica isn’t just looking out for the environment, but also for you and the crazy things that humidity can do to your hair.

Find your next vegan beauty purchase by searching the community favorites above on MIRA.