If you're considering buying this, then the chances are you've been disappointed by many chapstick manufacturers. The problem with me was it seemed as if all the chapstick I used was only a temporary solution. My lips would feel great after application, but 30 minutes later I would be frantically looking for my chapstick again. I started thinking my lips were just so dry that I needed a better quality chapstick. I started with Vicks, then moved to Burt's Bees, and gradually moved up the scale until I was paying $8 per tube for Jack Black.Anyway, this fall I decided I needed something new and wanted something completely natural. I quickly found this chapstick and while I had never heard of the brand, I liked all the positive reviews. So I paid the $12 to get the chapstick. When I ordered it, I thought I would only get 1 tube, but due to misreading the description I was pleasantly surprised that I received a total of 4!As soon as I applied it I could tell the chapstick was high quality. It's hard to describe, but this chapstick seems to slightly melt the moment it touches your skin and glides across your lips completely evenly. It was very different from any other chapstick I tried, which often ended up being applied unevenly causing it to form clumps in the corners of my mouth.I've also found that I am applying this chapstick much less frequently. I've owned this product for nearly two weeks now, and I've probably applied it no more than 10 times. Previously I would regret forgetting my chapstick at home, but with this lip balm I can go 24 hours or longer without my lips re-chapping. I would say my lips will feel very healthy for 4-12 hours after each application.I know it may seem crazy to some to spend $12 on chapstick, but it is definitely worth it. If you think it's too pricey, just sell the 3 extra tubes to your friends for $4. Less