Mattifying Primer by 100% pure
100% pure

Mattifying Primer

staying power(68)
Prouct Variation Sku google-2775455

Top Reviews

Skin Type

but believe me, i have the softest wrinkles in town

- 100Percentpure User

makes my mature skin, feel wonderful

- 100Percentpure User



it was my absolute fav and an absolute must for day to day but now i'm torn between this and the new mattifying seaweed primer

- 100Percentpure User

love this mattifying primer

- 100Percentpure User



it makes your skin feel amazingly smooth and is a great base for your make up

- 100Percentpure User

this provides the most flawless and smooth base for my skin

- 100Percentpure User



it is so very silky on my skin and i believe it is the seaweed collagen that truly plumps up my skin and smooths out my fine lines and wrinkles

- 100Percentpure User

it's moisturizing and silky, you'll love putting it on in the morning

- 100Percentpure User

staying power


i can't believe how great my makeup goes on and stays through the whole day

- 100Percentpure User

it's glows my face n stays all day long n hold makeup for long hours

- 100Percentpure User



putting it on feels great-- it's lightweight and smells so good

- 100Percentpure User

i love how lightweight it feels; it helps lightly moisturize my skin

- Petitvour User

pore minimizing

pore minimizing

it does make my skin look more smooth, and my pores look smaller

- 100Percentpure User

it successfully perfects skin by minimizing pores, keeping oil at bay for a long portion of the day, and providing a wonderful base for makeup application

- 100Percentpure User
4.6(584 reviews)
Sort by
Filter by userSeptember 19, 2017

Glowing yet mattifying...

Silky texture and glowing results but still does its primary primer job of providing a great mattifying base for light or medium foundation. (Probably does a fantastic job providing a lasting mattifying base with heavy foundation as well, but I don't use heavy foundation coverage so I can't speak to that.) I have only used primers sparingly and with no real consistency in the past because they either caused mild break outs or provided too much of a sheen or just plain didn't mattify. This primer really does it all while using natural ingredients that are good for or benign to the skin. I foresee it fast becoming one of my staple items, particularly in humid climates. userSeptember 19, 2015


This primer is great! My gluten-sensitive very dry skin loves it. It feels light on your face. I love to use it under my foundation to help it last all day. userJuly 15, 2015


I love this primer! I have combination skin, and the consistency of this primer is perfect. It's light, yet moisturizing, and not too oily. It doesn't settle in to my wrinkles around the eye area either, which is great! I feel like it really makes my skin glow and helps to set my foundation really well. I love that it's all natural too! I have very sensitive/fair skin, and this primer is nice and cooling on my skin. userNovember 6, 2016

Not a fan

I usually use the luminous primer, but decided to try out the mattifying primer for the summer months, although it is $10 more. I tried to give it as much of a chance as possible, using up the entire bottle. Trust me, I couldn't wait for the bottle to empty. The primer felt extremely oily and didn't fully saturate my skin. Just stayed on the surface, no matter how hard I tried to rub it all in. Yes, the makeup went on really easily, but that's just because my skin was so slippery. Otherwise, the makeup didn't stay put. My face was a smeared mess by the end of the day. It didn't make my skin matte, but rather dull. Disappointed that I spent so much money on this. Will be going back to the luminous primer, as it makes my skin look more vibrant, keeps my makeup in place, and is not oily. <span class="shop__a pd-reviews__expand-link pd-reviews__translate-span" data-hide="2219680816384787231-full" data-show="2219680816384787231-short" jsaction="pdui.tvc">« less</span> userApril 24, 2017

The Natural Mattifying Primer

What a godsend! I cannot live without this mattifying primer! It's the only primer that takes away the shine, but still makes my skin look like skin. After reading different reviews, I realized that I just had to give it a shot! When I first tried on the primer, I was not too fond of the texture. Also, I think I used more than a droplet of it, which just made me feel greasy. However, I've been using this primer for three weeks now, and I learned that a little squeeze of it goes a long way! I apply the primer over my cheeks, forehead, upper lip, nose, and chin and give it time to sink into my skin before applying my favorite vegan foundation. After I apply my base, I powder those areas with powder. With my oily-combination skin, these areas still look flawless by the end of the day! My natural oil just gives my skin a dewy look. The primer doesn't make me look dry... it just allows me to look natural and appreciate my natural oils. I just can't and won't live without it. #rideordie <span class="shop__a pd-reviews__expand-link pd-reviews__translate-span" data-hide="5098381289976511012-full" data-show="5098381289976511012-short" jsaction="pdui.tvc">« less</span>


Overall safe Ingredients

product page ingredient icon

Top video reviews

Skin Tone
Skin Type

Minimal Everyday Makeup in 5 minutes!


June 28, 2016 334.4K views 12.4K likes

Mattifying Primer by 100% pure #2

Minimal Everyday Makeup in 5 minutes!

SunKissAlba 334.4K views

Mattifying Primer by 100% pure #3

Acne Coverage - Drugstore First Impressions Makeup Tutorial // MyPaleSkin

mypaleskinblog 211.3K views

Mattifying Primer by 100% pure #4

100% Pure Makeup Collection + Reviews | Jenna Catherine

Jenna Catherine 6.7K views

Mattifying Primer by 100% pure #5


DressYourselfHappy 33.3K views

Mattifying Primer by 100% pure #6

Disappointing Green Beauty Products | NourishedBeauty

Annie O 21.5K views

Mattifying Primer by 100% pure #7


DressYourselfHappy 15.3K views

Mattifying Primer by 100% pure #8

DAY 1 | 100% Pure Foundation Testing | 2nd Skin Foundation

BriannaStanko 11K views

Mattifying Primer by 100% pure #9


AESTHETIKA 13.8K views

Mattifying Primer by 100% pure #10

(All-in-One) Daily Radiant Skin Care, Beauty Routine & Sleek Hair in 3 mins!

SunKissAlba 625.5K views

Mattifying Primer by 100% pure #11

Favorite Cruelty Free Makeup | September 2016

DressYourselfHappy 6.1K views